#general
Thread
I recently talked to a friend and mentor - a marketing consultant who works with AI. She thinks I make good content but that I should be doing LinkedIn newsletters instead of articles because I'd get more traction that way - and it would be less work to promote it.
It's an interesting idea and one worth considering if it would get me more visibility. But if I do it, I'd have to commit to the change for 6+ months.
I'd also have to rethink my ebook sales funnel (currently I have about 15 MailChimp subs from , and put out a newsletter once weekly).
Your thoughts?
Maybe I’m missing something here, but couldn’t you just add a LI newsletter to the mix…? It’s another chance to highlight articles. LI has made some changes to help grow subscribers, so it is a good time to try it
I also don’t see why you couldn’t post the same or a very similar newsletter in both places and see what works.
And why do you have to commit to the change for 6+ months? Try posting your newsletters as LinkedIn articles and see if it gains traction or visibility. If it works, it works; if you see nothing from it, you don’t have to keep it doing it and no harm done.
IMO articles work better since they are searchable on Google and newsletters should be on their own email provider rather than on LinkedIn