#general
Thread
I’m seeing some disturbing LI posts and articles from people who should know better announcing that not only is SEO dead, but content as a whole.
They have shut down courses, closed their paid communities, and even announced it was the right time to retire to their thousands of followers who relied on them for help with getting work and growing a career.
While it might be time to close up shop for some people, do you have any good reads I can share with my friends and colleagues who don’t have the luxury of retiring at 40, have families to support, and love what they do? I’m not seeing the sky falling yet (still getting leads in this economy) and I think this is a great opportunity to encourage the truly talented people who are in it for the long haul.
The market has changed, so what good reads can I share to help others push through? I’ve already shared the good podcast episodes from Content, Briefly. What else do you have for me?
Without knowing the exact posts, I assume the people are posting sensationalist stuff for clicks and that they'll be doing other stuff for money soon.
To the point about content being done (I assume due to AI), I'm writing a 8,000 word research paper on AI and technical communication and the gist is that humans will still be required. It's a matter of raising the bar and becoming more strategic.
As far as SEO... It's just one form of content promotion, however I still think there's value.
The industry is just shifting to where the bar is higher to be in the space, which is something I personally am happy to see
As far as general resources, Copyblogger and Content Marketing Institute come to mind and Hubspot has a few good podcasts.
Seriously? Closing down communities seems like a drastic move. I think they must not be willing to flex. Gotta be a Gumby in this business.
Not to be flippant, but you could refer them to and suggest that the best way to grok an article entitled "X is dead" is to conclude "nah," without reading it. Mainframe computers, for instance, have been chugging along steadily in spite of spending almost the last 50 years being dead.
In this case, someone proclaiming X to be dead alongside shutting down their X practice seems like a self-soothing narrative that doesn't demand any introspection about what might have gone wrong with their practice or how they could have evolved it as the market shifts.
(Incidentally, I'm saying this as someone with a fair bit of data into the demand for content, specifically targeting SEO, who has seen demand steadily increase over the last 12 months)
There are always people who are announcing "X is dead" who either don't know better or are doing it for the views (and they're always wrong)
Never heard of them shutting down their communities though. I think that part is more about them not being able to manage the transition than about SEO as a whole