#general
Thread
I’ll wrap here by saying that @Tom Critchlow’s work is brilliant.
Read all of his blog posts.
Then buy all of his courses.
I don’t say this lightly and I think our entire industry would be better if more people did this ❤️
A few personal favorites (some also mentioned above):
💯 -
I've been following Tom's work very closely for the last 3 years or so. Only anyone on my team is confident in their skills as an SEO, I always recommend taking Tom's course.
It helped me a LOT and I can confidently recommend how good it is.
Just look at the experience and thought process that's behind all the content he shared today as links.
What I appreciate is that it has nothing to do with getting “good” at SEO. It’s the honest career/consulting tips that people actually need to know.
I think one of the best tips I ever got from Tom was to make the headline the headline (on a slide).
If all the exec reads is the headline, they get what they need from it.
That day I threw out my slides with tables, multiple seo tool screenshots and all the other cruft I used to jam in there, thinking it helped me make my point.
1 headline
1 image
1 context
That’s it. Less is more.
Yes! Even though I don't create a lot of slides, I use that in all the landing page copy that I write till date.
Another one of my fav pieces:
Helped with sales, client happiness( i.e. more retention, more referrals), and team happiness.
Aww shucks thanks @Brendan Hufford @Ishaan Shakunt 🙏 appreciate you both!