#general

Thread

Alicia Johnston January 15, 2021 at 06:05 PM

I’d love to hear what your content highlight of 2020 was (favorite project, top campaign, whatever strikes your fancy) and what new or different approaches you’ve incorporated into your content strategy for 2021!

Becky Kane January 15, 2021 at 06:10 PM

@Alicia Johnston Fun question! Personally, I loved repackaging the productivity guides, moving them from blog.doist.com to a mini site on todoist.com/productivity-methods. We also created a quiz to match people with their method. It was a great mix of SEO strategy (a lot of the guides rank very high and have improved since the move) and social/viral (people love quizzes, myself included).

Alicia Johnston January 15, 2021 at 06:16 PM

Oh that’s so fun. I’d love to do more quizzes in the future! Was Typeform easy to work with?

Lee Price January 15, 2021 at 06:36 PM

@Becky Kane I just took this quiz and it's awesome! And my result was "Pomodoro," and the Pomodoro timer is the ONE focus tool that works for me, so your quiz is on point. 🙂 Unrelated question: What should you do if you take productivity quizzes as a way to procrastinate from your planned work for the day? 🤪 Thanks for building this tool!

Becky Kane January 15, 2021 at 06:55 PM

@Alicia Johnston Typeform is super easy to work with, yes! A bit limiting as well though. The social share options aren't great. I'd love to revamp it someday when we have the dev resources to do it, but it works for now.

Becky Kane January 15, 2021 at 06:56 PM

@Lee Price haha good to hear my super scientific quiz is accurate 😆 I feel very fortunate that I can count procrastination by consuming productivity content as "research".