#general
Thread
Hi everyone, I'm having a really hard time with getting leads and traffic right now. I'm the content lead for a small SaaS B2B company in a specific niche.
• Individual blogs I am writing and pushing out will take time to start generating leads. But they seem to be ranking.
• I seem to be getting some AI overviews on Google but have no way to monitor which ones I'm getting ranked on aside from brute force googling.
• Organic traffic has dropped despite website fixes, refreshed, and bottom funnel keywords
• Despite having roughly the same amount of (low) traffic, the SQOs are all over the map. In the last three weeks, I have had the same amount of (low) traffic for 19, 25, and 7 (!) SQOs respectively. 7 is the lowest we have ever had! Our weekly average is 23.
• It's utterly baffling and I don't want to keep going back to my (very patient) CEO with excuses about volatility, Google updates etc.
Any advice would be much appreciated on this thread.
DM me if you want more specific information.
The first thing I'd do is divide and conquer. Your content categories and URLs are probably not all losing traffic equally. For instance, this is a dashboard view that I maintain (example on a toy website I own):
It shows which URLs have accounted for traffic loss over the last (in this case) 30 days.
That can help you start to triage. If the loss is uniform across a lot of traffic sources, it's more likely to be something systemic. If the loss all comes from 1 or 2 URLs, there's probably something wrong with those URLs.
Once you've isolated the specifics of the loss and formed some hypotheses about remediation, you can systematically test them out.
I'll look into it and get back to you!
Have you considered having guest posts and socializing your content on social media?
Our guest posts attract new users to our site, help with backlinks, and the guest socializes their posts on social media.
I will echo what Erik said. Find out which pages were getting traffic before the drop occurred and use that as a starting point. It's likely that one or more of your top pages took a hit for some reason.
Hi guys, turns out its a fustercluck. Most of my major traffic and leads generating pages are down since June and have now stabilized @low levels.
Our dev also made some unasked for redirects for a big keyword that's affecting one large keyword.
@Erik Dietrich: Most of the big pages have lost traffic but are stable low. Leads are absolutely tanking though.
@Kim Peterson: I've recently started posting guest posts ghost writing for my CEO. We socialize our content a lot. The big problem with guest post is the time spend, which is hard to do with just a 2-member marketing team. I'm having a hard time finding publications, pitching ideas to the CEO, getting his attention enough to pick topics, write, and then wait for publications. Hope that makes sense?
@Andrew: Yes, I'm going after the big fish, thank you!
FWIW, you're far from alone. People come to us a lot with "what happened to my traffic" and the most common two things are that they somehow unpublished or deleted content or they unwittingly did something with adverse consequences during a site migration.
Good news is, if you're talking about an oops window of 2 months, you'll likely be able to recover nearly all of your traffic and downstream KPIs fairly quickly if you sort out your URLs fairly soon. Index status is surprisingly durable in the short term