#general

Thread

Hillary Walters July 19, 2024 at 02:11 PM

Hi all! šŸ‘‹ I'm looking to connect with content managers/Directors of Content who might have insight in building a B2B content engine from the ground up. (Context: I'm currently serving in an advisory content creation role for a startup with an impressive budget/portfolio, but very little structure to their editorial process.)
We have a lot of bugs and quirks to get through before we can have confident, repeatable content processes. I'd love to chat strategy or browse resources that might be helpful. (Already listening to a few Superpath podcasts! šŸ˜Ž)

TIA!

Colin Lalley July 19, 2024 at 03:46 PM

Hi Hillary! Not sure if this is helpful but I asked something along the same lines, so you may find some useful nuggets there:

https://superpathcommunity.slack.com/archives/CUYDAGXKR/p1721343417924419

Would be happy to chat and compare thoughts/resources/pain points as we both work through this!

Benji Hyam July 19, 2024 at 04:36 PM

Hey @Hillary Walters depending on how early the startup is, this article might be helpful for you: https://www.growandconvert.com/content-marketing/does-content-marketing-make-sense-early-stage-companies/

I've built a number of content operations from the ground up. Happy to help answer any questions that you have.

These other articles also might be helpful as you think about the strategy:
https://www.growandconvert.com/hiring/hiring-content-marketer/
https://www.growandconvert.com/content-marketing/b2b-content-marketing-strategy/

Benji Hyam July 19, 2024 at 04:39 PM

Lastly this might also be helpful: https://www.youtube.com/watch?v=ClgLQBb1xf4

Lianne Stewart July 19, 2024 at 06:33 PM

Hi Hillary - I created a content team at Meta and would be happy to chat through the engine you're looking to build. DM anytime!

Eric Doty (Superpath) July 19, 2024 at 08:26 PM

Check out my eps on the Superpath podcast to start! Also willing to chat if you shoot me a DM

Robyn Showers July 20, 2024 at 03:31 AM

Iā€™d be happy to chat!