#general
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Hi all. I'm ghostwriting LinkedIn content for a corporate client. I've been asked to create a third profile, for their VP of Product. But. Their product has been under-invested in (they know this) and isn't the strongest part of their offering (they're in an industry that is alllll over genAI. They aren't using genAI).
I know that they won't listen to reason ("Hey, why not leave product for a year until you've been able to hire more"). How might people here position a thought leader when their product isn't an industry leading product?
will it be a "build in public" vibe?
What’s the product’s USP?
I would position on the services aspect being a strength. in SaaS, you have companies who are more service-oriented who take on more complex projects -or maybe they don't- but either way they offer more hand-holding. I would play that part up. The other side is the 'out of the box' larger companies who care less about scaling meaningfully but rather scale at the cost of quality issues and service hiccups, and lack of a well-established, well maintained relationship. There are benefits and drawbacks to any and every approach. Their product may suck, but as a product marketer it is up to you to do interviews with folks in the company and figure out what they do well and what they are proud of, then yam those aspects up. even better if you can talk to or already interacted with end-users and decisionmakers alike.
Hey Clark, indeed - I've been learning about the product (more deeply than my digital marketing connection was anticipating), and I've worked for their polar opposite — that's how I've learned about the gaps. I've been talking with my connections about the market generally, not specifically my client's product, which is helping me to learn where they fit in.
thats great @Ann Storr sounds like you have positioned yourself as a market authority. sounds like a fun case study you can use in your self-promotion further down the line.