#general
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Hey - what approach do you take to get metrics around a content piece when you cannot go directly to the client? I'm currently using SEMRush to look up page performance, but I'm curious of what other people do to create case studies or work proof of your articles.
What type of content? Blogs?
Yes - blogs, landing pages - content that has a published URL on site's I don't own.
OK- so you don't have any access to this clients analytics?
Find long-tail keywords that are specific to buyer / searcher intent and see if you can get data on how the content helped increase ranking for these keywords. If you can also see if traffic increased to lead generation and products pages, that's also helpful. If you can get backlinking data to see if the content was referenced that's also helpful. Do searches for specific keywords related to the content and find that what you created has increased their ranking in search results - even BETTER if it's getting resources in featured snippets in search engines. Also- if you can find engagement stats on the content on social media, and if the content is linked to/shared on social that's important.
Hey @Clark Herman thanks - these are great ideas! I will try them out.
I hope that's helpful @Alyson - I would love to hear how you netted out - i feel like it can be hard to measure success in these cases.