#general
Thread
Hey Superpathers, I think I need some guidance and assurance here, people.
I tried the AI Jasper and Rytr today, and I'm kind of depressed. Most CEOs don't think they need the best writers, just writers who are good enough.
These two tools certainly fit the good enough category.
There's a recession on the horizon and tech companies (including mine) are laying off staff.
Seriously, are junior copywriters doomed?
What should I upskill in to stay employed?
Hey Th! It is inevitable that AI is eventually going to replace 'good' writers. The few writers that will outperform AI are those with great creativity (and even that is open to debate)
The way I see it, there are 4 options:
+ Be more creative
+ Learn more marketing skills to give you an edge
+ Learn another high income skill such as data science
+ Immerse yourself in web3 (a lot of opportunities will emerge here)
Recessions are great opportunities, it means new markets are about to emerge (hint: web3)
You don’t have to be a junior copywriter forever! As George says, you can upskill, be more creative, learn copy strategy as a service, etc. And also, there will always be founders who want GOOD writing and won’t settle for average writing from AI
Agreed with the comments above. I'll also add that AI won't be as magical as people think. The folks who are really excited about it think they've found the writing version of a get-rich-quick scheme. AI copy, even when decent, sounds generic. It's impossible to distinguish a brand's tone or voice if they're using AI. So my theory is that a bunch of folks will run to AI as a cheaper solution, they'll all put out content that sounds the same, and then they'll realize it's really not helping them in any meaningful way... But I could be naive.
What large language models like GPT-3 offer is the ability to create, at scale, untrustworthy generic content that is average at best. There are way too many risks (which are large) to outweigh that one benefit. Right now we’re in the honeymoon phase. The overwhelming majority of marketers don’t understand or are choosing to ignore those risks.
It will be interesting to see how this plays out, but one thing is guaranteed. There will be a greater value placed on subject matter expertise. These language models have none and so, at the very least, require human verification of the output.
You guys made amazing points...I'm feeling a bit better. So I'll respond to y'all as best as I can:
a) @George Araman: I'm working on Google Ads. Doing the Udemy course with Issac Rudansky. What do I need to learn (aside from data science) that will equip me for Web3?
b) @Melissa Zehner: I completely agree with you. I had a rough meeting with my CEO today. He was going over the wonder's of ChatGPT3. I was telling him how you cannot write a blog on it because Google will rank them down. But I feel like he was so blinded by how good it is at first go that he didn't hear anything I was saying. Hope I don't end up a victim of that blindness.
c) @Stephen Jeske: Yeah, I agree. I told my boss today that most of the content he is seeing will be used by our competitors, but he was blinded by his positive feelings about ChatGPT3. You're right about subject matter expertise; it still can't do case studies, or unique insight in blogs etc. Still, I'm nervous as hell. I'm new to the country and don't have too much of a support system yet.
d) @Kaleena Stroud: Interesting! What is copy strategy as a service? Haven't heard of it before.
@Arunabh Google Ads is a good idea. I'm not an expert in web3, I started learning recently but here are some thoughts I hope might help: You can start by learning more about web3 in general, and depending on your interests, NFT (the second wave is about to emerge and this one is going to be super interesting compared to the first wave as it's going to be more practical NFTs for companies) and Blockchains might be interesting. Learn more about the language of web3 and adapt it to your writing style. One web3 intro course you can watch is this: . It can give you an overview and general idea (it's not geared specifically for writers but can give you some ideas).