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Hey! Question on schema that content marketers can implement into blog posts to get more traffic/increase CTR. For example Google seems to experiment a lot with SERPs on mobile before adding it to desktop (e.g. FAQs and key moments in videos) what are some of the best schemas for content marketers to implement to their blog posts to help them standout in desktop SERPs?
Hi Adam! I want to get on the same page about what you mean by schema, which in SEO speak typically refers to "rich snippet" meta data that you can pass to Google for certain kinds of content experiences.
There's only a handful of schema's that Google actually respects, and you can find the list here:
depending on the content that your serving and if it matches a schema type that Google respects, then implementing the correct mark up simply helps Google better understand and serve your content to its users
it's not a make or break to your content since Google is pretty good at structuring unstructured data but making Google's life easier is always good 😛
Yes, that's right, this is about rich snippet and markups
Great, then that link will explain all the schema's google respects and how to correctly implement each type
when you're done, you can use Google's Rich Snippet Testing Tool to double check whether you correctly implemented the schema:
I also like using that tool to spy on what other dominant SEO players are doing with their schema. Here's an example of spying on Investopedia's schema: