#general

Thread

Michelle Deery October 20, 2022 at 11:25 AM

Hey guys, I'm curious about how long it takes people to complete certain writing projects (including research and editing).

How long does it take you to produce a:

• blog post
• case study
• email
• social media post
• PPC ad
• sales page
Thanks :)

Cierra Loflin (Superpath) October 20, 2022 at 01:59 PM

I think this will be highly subjective depending on the topic or other factors. Eg I can spend 2 hrs writing a blog post or 10 depending on the complexity, if I’m including SMEs, etc

Ian Helms October 20, 2022 at 03:10 PM

Also curious if you are solely talking about writing or the beginning to end of research, writing, and publishing?

A case study can take between 12-15 hours (or more) of active time between coordinating interviews, getting a transcript, crafting the case study, getting the designed PDF, client approvals, etc. and around that active time it's like 2 weeks between projects switching hands.

Precious Oboidhe October 22, 2022 at 05:22 PM

Like Ian, I budget 16 hrs for a case study (interview to final draft).

Blog post (it depends). For a B2B piece, I'll say 8hrs for every 1,000 words (research to first draft).

In depth Social media post: 30 to 45 mins.

Sales page: It depends.