#general
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Hey GA4 experts, has anyone been able to create a report that shows all the pages that led to a conversion?
I know hubspot has a linear attribution report that assigns a value to each page that's visited for someone who goes on to convert, but GA4 doesn't have this readily available. Wondering if anyone has cracked this code!
It's something you can set up in an exploration! I think it depends a little bit how your conversions and sales funnel looks like but I just set up an exploration with a client for something very similar
Thanks @Jasmin Sharp! You don't happen to have a video or something explaining how to set this up?
Sorry I don't have a video, but maybe these screenshots will help? It's kind of complicated but you'll need to create an event for the first step in the purchase flow (whatever the action is on the pages you want to track in the report) that leads to the conversion, and then create a segment in the exploration that includes only users that did that first event and also did the conversion event. Then you create an exploration with that segment, use the dimension of page title and the metric of event count, and then add a filter for only the events on the landing page, so you can see those pages that led to conversions. If that doesn't make sense I'm happy to hop on a consulting call with you and walk you through it