#general
Thread
Hey folks đź‘‹
I’ve heard about “content fatigue” in relation to an audience (ie. “_people are exhausted from all the content and all the work it takes to keep up with social dialog and news”)—_but has anyone experienced “content fatigue” as a creator? For example, I spent ~4 years writing (or editing) about the same topics over and over again, and by the end I just… really could not do it anymore. Is this common? Is this a thing? Was it just me?
I suffer from it too! There are some topics that I have covered so many times that I don't know what to write to deliver value.
Here to see how other folks tackle this problem.
Yesss... definitely. That's why I like moving through an industry into one that is different but still related. I work in fintech but slowly moving towards crypto!
It’s definitely a thing and I’m not sure there’s a definitive solution for it (apart from moving to another space as other people suggested).
It’s rare that a company will allow you to experiment with topics and format to the point where it feels novel and interesting again.
Totally echo this! I wrote for travel/hospitality for several years and definitely experienced this fatigue as a writer. It's why I tend to advocate for multiple projects at once instead of just one client — I can't do the same things every single day in addition to working from home and my day-to-day being so similar. It feels like Groundhog Day lol
can we count the pandemic as content fatigue? I feel like I’ve only written about it/how it impacts [topic/sector] for the past year.
I've been there. It's happened to me when I've worked in content creation for industries that I am not passionate about. I got tired of being tired and decided to stick to industries that I had deep conviction for. I feel rejuvenated.
As an in-house marketer, talking with the rest of the team really helps, plus I’ve been lucky enough that our newish hires who are not under “content”, but under “support” want to contribute to the blog, as they know the customer pain points so well
I started freelancing in a different niche, so I could keep my skills sharp and my interest up writing about different concept
I believe it. I worked in the furniture industry for years before starting my own business. I got tired of finding ways to say this sofa is on sale for $299 and you need to buy it.
Yeah, this is real. I’m on the agency side, and while I work on all sorts of client industries, I still lose inspiration and have a hard time scraping the bottom of the barrel for all the long-tail query/topic ideas.
This is for sure a thing! I usually take a couple of days off if possible and get away from my computer and move my body in a way that feels good (I like to go hiking, camping, climbing, kayaking, or anything outside).
I'm a freelancer and sometimes I even pivot my niche a bit so I have something new and interesting to write about! I began my steady niche work with coding bootcamps. I started with HTML, CSS, and JavaScript and then added writing about Python, UX, UI, data science, etc. and just expanded within the tech ed space.
For sure, I talk a lot about content burnout and that being one of the reasons markers should plan pauses in creation