#general
Thread
Hey Everyone,
has anyone here worked on content marketing in a company with 100+ employees?
I am trying to get a better lay of the land on how companies between 100-500 people use social media (in B2B), as I have never worked in a company bigger than 25 folks😅
For context:
My co-founder & I just broke ground on a new SaaS startup (pre-product) in the social media tooling space and are doing user research calls to better understand the pain points B2B companies have in using organic social media to drive growth.
Would deeply appreciate any insights from someone who worked in content in a bigger company!
Greetings from Germany
Nikolas
I've led and executed B2B teams from 200-500 and also in enterprise 5,000+. Happy to answer any questions!
I have. content sstrategy was inbound to the site + linkedin organic though. so not sure which channels/platforms you're working on but I think the strategy would be similar at a high level, just diverging when it comes to the specific tactics.
ask away my man
@Amanda Hiebert @Ken will send you a DM to not spam the channel 🙂
Would love to read insights here as well, @Nikolas Chapoupis if you're open to sharing!
Hey Nikolas, I'm also in Germany - aber Fragen auf Englisch fallen mir leichter. I work in a company with 1500+ people, 20 person marketing team plus regional marketing teams. Happy to answer questions.