#general
Thread

Hey Everyone,
Are you making any drastic changes to your marketing approach in 2025?
The one we decided on for our early-stage SaaS startup (
):We will do a SEO sprint for Q1 to make sure we rank for our own brand name and maybe a couple longtail keywords that are a good fit.
And then we will not invest more into SEO, because it just feels too risky to invest into the longterm play of SEO with all the current changes in that ecosystem.

We are doubling down on SEO haha 🙌.
Because SEO is all-in or all-out game. There's nothing in between. Because I've seen startups investing half way into SEO before their patience runs out.
So, its a good thing that you have a clear direction.
Good growth to you!! 🚀

did you change your SEO approach in any way due to the whole ChatGPT, Gemini stuff?

Not something new, but we try to avoid AI when it comes to content.

meaning using AI to write?

Yes. But its fine if you are using it to do some research or bucketing topics as per silos.
What I mean is, we keep a human behind the steering. Because AI ain't as good as tesla yet.