#general

Hello, friends! I'm looking for a dope, tried-and-true, super incredible content brief/crystalizer template.

I started a new in-house role and there isn't any kind of pre-content-generation step here, which is clearly causing a pain point for the team. Creative teams (design and video) don't know what the key values/takeaways should be from final designed elements. As someone responsible for writing everything, I want to make sure we don't duplicate SEO keywords, understand why we're creating something, etc.

I'm looking to fix that 🫡 I wasn't in love with the brief format I used at my last job. Since there's nowhere but up, I'd love to use a crystalizer/brief template that other awesome content people use!