#general

Thread

Kisha Velazquez July 02, 2021 at 03:54 PM

Has anyone tried using LinkedIn's Employee Advocacy content recommendations feature on their company pages? Wondering if it helps organic reach of content distributed on LI by poking coworkers to share updates?

Alessandra Colaci July 07, 2021 at 08:39 PM

@Kisha Velazquez I had no idea this was even on there. Great find! Do you know how to use the recommend feature?

Kisha Velazquez July 12, 2021 at 01:54 PM

Hi @Alessandra Colaci, You can post under the content tab. Right now, it's too early for me to tell how this is different from sharing content under the page and having employees engage or share. I'm not seeing a significant difference in engagement yet, so I'm going to test this and try to raise more awareness about it internally with my team.

Alessandra Colaci July 12, 2021 at 05:24 PM

Hey @Kisha Velazquez, we tried it out and seems like a good fit for when you want to seed the content for a launch announcement or things like that. We plan to use it for when we want employees to directly post a new features, etc vs sharing a company post.

Kisha Velazquez July 12, 2021 at 07:25 PM

Love that strategy, @Alessandra Colaci.