#general

Thread

Miljo Dragutinovic November 20, 2023 at 07:54 PM

Has anyone run a content marketing survey of customers to use in content?
Can you share the language you used to disclose/get permission to use responses in your content?

Thanks!

Diane November 20, 2023 at 09:40 PM

I've done something similar to this - I asked a single-choice (yes/no) question at the end of the survey, along the lines of: "Are you happy for us to quote you in the article we're writing for X?". If they answered no, they were led to the thank you screen; if they answered yes, they saw an optional follow-up question asking for their name, role, and a link for us to credit them in the article. Hope that helps!

Miljo Dragutinovic November 21, 2023 at 04:02 PM

Thanks @Diane

Michele Linn November 28, 2023 at 03:52 PM

Is this a stand-alone survey in which you are only looking for quotes? Or it is part of a larger survey @Miljo Dragutinovic?

I've conducted stand-alone surveys like this, and this is the verbiage I've used if helpful:

"Thanks for being a part of our community. We would appreciate your thoughts on any/all of the questions below. These open-ended questions are intended to showcase individual community members like you. We’ll use responses from some of you to add honest quotes to the results we share."

Miljo Dragutinovic November 28, 2023 at 05:49 PM

It's a survey to create original data-driven content from the responses in aggregate.

Linsey Knerl March 22, 2024 at 01:58 AM

@Miljo Dragutinovic were you ever able to get an answer to this? I see it's been a few months. I am looking to do original research for anonymous, aggregate data points and didn't know what we needed to disclose before asking questions. The data may be used for a future paid market report. Thanks.

Miljo Dragutinovic March 22, 2024 at 04:02 PM

@Linsey Knerl didn't get much input, but i am in the middle of creating content for a survey we did. DM if you want to chat about it