#general
Thread
Does anyone know of sass companies with content marketing strategies that aren’t about putting the pedal to the metal for traffic?
Crossbeam comes to mind. But I’m wondering if there are others.
Context:
Our company has a lot of programmatic pages that makes up the bulk of organic conversions. The blog was likely hit by the HCU in ‘23. So we’re deciding to revamp EVERYTHING And focus on sales and enablement content.
I like Air and Paramark's blog. It's not all about traffic and most of those pieces could be used in other ways.
Buffer, Basecamp, even Trello. [I can dig more if you want more examples but YES there's def quite a lot of brands like that] drop me a DM if you want to chat specifics. for free 😅
Yes, is leaning harder into event content and long-form social before traffic metrics.
Catalyst (CS enablement software) might also be a good example - lots of strong opinion and hot takes over pure seo.