Thread in #general - Superpath

Ryan Carruthers March 13, 2024 at 01:37 PM

Does anyone know any examples of startups killing it with the "media company strategy?" So far, I can think of:
• Convert Kit’s “I am A Creator” Series includes written profiles, video(s) on creators’ stories and tactics, and podcasts.
• Help Scout’s In the Works subdomain with founder stories, podcasts, strategy breakdowns.
• Starter Stories entrepreneur inspo-case studies and mini-docuseries.

Ishaan Gupta March 13, 2024 at 03:35 PM

I personally love these:
1. Stripe Press
2. Slidebean’s YT Channel
3. Cred’s CredCurious
4. Bombay Shaving Company’s Barbershop podcast

Dominic Kent March 13, 2024 at 05:40 PM

@Ronnie Higgins might be a good guy for this

Ronnie Higgins March 13, 2024 at 07:13 PM

@Ryan Carruthers — I'm curious to know what makes you consider the examples you chose to be a media company strategy. Is it just that they're less "blog" and more editorial like a magazine?

Ronnie Higgins March 13, 2024 at 07:20 PM

Dovetail's Outlier is a lot like the examples you provided.

My goto examples, however, are Paddle and Hockeystack. Both of them are applying untapped concepts, strategies, and tactics from media in B2B marketing.