#content-collab
this channel is for finding SMEs to add expertise to your content or guest posters. no link swaps pls.
Thread
I have an article I am trying to get up today on Good Content vs Bad Content I'd love quotes from anyone here to round it out.
I am asking for answers to one or multiple of the following questions;
• What makes contnet "good" vs "bad" in your opinion?
• What are the markers you look for to identify either good or bad content (or both)
• Do you have examples of Good vs Bad content around a topic?
• What is the best way to ensure your content is good when you publish it?
I can help with this one 🙌
Happy to answer this @Patrick! My quick and fast answers. If you'd like more depth just lmk!
I think all good content shares three common elements:
1. It's created for a specific audience
2. It adds value
3. There's something distinctly human (filled with personal stories, anecdotes, fresh perspectives)
AI is making things easier to scale and the result is the mass production of fluff. Unimaginative, copy-and-paste, snoozeville content. (If you don't co-pilot, not saying there aren't great ways to incorporate AI) So #3 is really going to help your content stand out.
On your second question I really go back to the goal of the piece and check whether the asset does what it intends to do. If there's no goal or objective, why are you making the content in the first place? That ties into your last question too. You don't want to underestimate the power of a rock solid brief. That really helps set the stage for what you are trying to do. Then you can weigh the result up against the brief.
I think we have a tendency to look at engagement, views, traffic, and other vanity metrics as markers of good / bad content. They certainly help tell a story but ultimately it's about whether the content did what it was intended to do and helped add value to the reader it was intended for.
For your third question...let's take a topic like "How to grow your followers on LinkedIn"
Bad content would be non-specific, how to tips, regurgitated from the search engines or AI and copy and pasted without perspective.
Good content might include something like actual evidence: i 10x'ed my linkedin followers in x months by doing these 5 things. personal anecdotes of what worked / what didn't work: here are the five strategies that worked for me. And some takeaways from that experiment.
I can help if you still need input!