#content-collab

this channel is for finding SMEs to add expertise to your content or guest posters. no link swaps pls.

Thread

Jen Phillips April June 12, 2024 at 04:03 PM

Hi everyone! I'm writing an article on customer profiles for Zappi.
Do you have any great examples of ways a company has segmented customers based on pain points?

Brinda Gulati June 12, 2024 at 04:23 PM

ButterDocs vs. Google Docs is a pretty good example, IMO. Especially because they target serious writers who don’t like being watched while collaborating.

Jen Phillips April June 12, 2024 at 08:18 PM

Thanks, Brinda! Do you like working in ButterDocs? Most of the writers I know who've tried it found it too clunky.

Brinda Gulati June 12, 2024 at 08:48 PM

I'm just testing it out, but I imagine it takes getting used to. Right now, I'm far too comfortable in the Google ecosystem because that's how my clients work as well.

Jen Phillips April June 12, 2024 at 08:50 PM

Same. It’s a tough shift for sure.

Ann Storr June 12, 2024 at 11:03 PM

I'd love to find an alt for G Suite. It just works.

John Paul Hernandez June 13, 2024 at 08:55 PM

I love iA Writer for first drafts. It’s like a typewriter with no distractions, based on the cloud. Then I transfer to Docs for editing. iA is a one time purchase which is nice.

So for pain points: it’s distraction free and simple so I can focus on core writing.