#content-collab

this channel is for finding SMEs to add expertise to your content or guest posters. no link swaps pls.

Thread

Cassandra Naji October 15, 2024 at 03:57 PM

hey everyone, I'm looking for any examples of benchmark reports or research reports you think are awesome. I'm putting together a mini database of great content examples and would love to crowdsource some 🙂

Sharan October 15, 2024 at 04:03 PM

hey @Cassandra Naji I really love this one from Chameleon. I love how they present it so well and you don’t even have to download it to your system or share your email address to access

https://www.chameleon.io/benchmark-report

Brinda Gulati October 15, 2024 at 04:20 PM

The State of (Dis)Content definitely qualifies! @Tommy Walker

Cassandra Naji October 15, 2024 at 04:28 PM

Nice! The State of (Dis)Content was all over my LinkedIn, for sure. I'll check out the Chameleon one, Sharan 🙂

Tommy Walker October 15, 2024 at 04:35 PM

Hey! thanks for the mention Brinda! I'm glad you liked it!

Pallavi Dhody October 15, 2024 at 04:41 PM

• Wistia’s State of Video report - not just the report itself but the whole campaign around it was amazing! They did one this year as well, but last year’s was just bomb! https://wistia.com/about/state-of-video-2023

• Klaviyo’s Email benchmarks report: https://www.klaviyo.com/marketing-resources/email-benchmarks-by-industry
• UserEvidence’s Evidence Gap Report: This was such a novel angle - love how they really delivered on their content IP: https://userevidence.com/the-evidence-gap-report/

Eric Doty (Superpath) October 15, 2024 at 05:16 PM

https://www.superpath.co/blog/content-marketing-salary-report

Eric Doty (Superpath) October 15, 2024 at 05:16 PM

Slackbot agrees

Nupur Mittal October 16, 2024 at 12:35 AM

Got a bunch:

https://sproutsocial.com/insights/index/

https://www.semrush.com/lp/digital-trends-2024/en/

https://www.shopify.com/ca/plus/commerce-trends

+1 for The State of (Dis)Content Report!