#content-collab
this channel is for finding SMEs to add expertise to your content or guest posters. no link swaps pls.
Thread
Hello everyone! This one's aimed at people who use SME insights in their articles. I'm writing an article on what business folks can do to write a good HARO answer that's more likely to get used. Can you tell me one best practice they can follow to write you a helpful answer that you'll actually use? (Go ahead and include a link to your website -- I'll link back to you if I use your quote ☺️)
Hi @Melissa King, I typically use SME insights in my articles. The one best practice I'd recommend is not answering the question if its outside your expertise. For example, I had to use HARO to source SME quotes for a client. The question I asked had to do with the limitations of A/B testing on a Wix website. All the answers I got talked about building a website using Wix.
If something is outside your expertise, just leave the question alone.
Hey Melissa, I second what Nneka said about not answering queries if they are outside your expertise. We respond to quite a few HARO and Help a B2B Writer queries and we choose ones that speak to what we do and have sufficient knowledge about. My tip would be to offer examples and/or case studies when responding to a question. Some questions might garner similar responses from different people. But a real-life example will stand out from the crowd.