#writing-feedback

Thread

Tiffany Smith September 23, 2021 at 12:32 AM

Random grammar question that came up… are there rules around using your brand name as a possessive? Like: Apple’s iPhone vs Apple iPhone.

Someone at my company thought there may be some trademark rules we need to follow. Has anyone come across this before?

Jeilan Devanesan September 23, 2021 at 01:02 AM

I've personally never come across an instance where that came up as an issue in any content I've written or pieces I've contributed to. I think if you're talking about a brand's product, regular grammar rules apply.