#writing-feedback
Thread
Our DR is going up but our traffic is going down? Any content strategists here open to helping me find ways to bring our traffic back up?
Do you know which posts, pages, or keywords are dropping?
watch our for whales
i've seen this a number of times....a single, high-performing piece loses traffic and it tanks the whole site
**** appears to tank the whole site
I was just working with a client on that. One page was responsible for ~40% of the traffic.
<client> WHY IS TRAFFIC DOWN??
<me> outsized effects from that post dropping 1 spot for relevant but not primary keyword
đ”
(And weâre talking 1mm+ visitors/year to the site đŹ )
The DR is a 3rd party metric created by Ahrefs and it doesnât necessarily mean your site is doing better in terms of SEO. Yes thereâs is a correlation between SEO performance and DR but absolutely no guarantees. For example, there were times when our DR dropped and organic traffic was growing fast.
The thing is, DR is an Ahrefs metric whereas organic traffic comes from GA/GSC. Completely different things.
đtotally this. Well put @Steven van Vessum. SEMRush's rating also means little to Google
Yep, and same for Mozâ DA (or any other 3rd party metric)
100% @Steven van Vessum â We have a site where the DR has dropped from 29 to 9 over the past year but the organic traffic grew from 350/month to over 30K/month.
This advice is gold thank you @Steven van Vessum @Kai Davis @Jimmy Daly (Superpath)! I would say there are about 3-4 whales on the site that lost a few keywords (like 1 or two positions) and the dip was the result. If anyone knows what to do with said whales to either get them back up or produce more whales I'm all ears! đ
Thank you content pros!
tbh whales usually aren't worth the effort!
what is then?
it does depend tho. if it's a top of funnel keyword that doesn't really help the business, it may not be worth investing a lot of time & energy into keeping it ranking
whales are usually ranking for competitive keywords, meaning you have to regularly update, build links, etc to keep them ranking
Got it. That helps frame what I should do. I'll check what kind of conversions those articles are producing and see if it's worth it
@Ryan Carruthers, maybe try writing a few success stories. People who were mentored and rose beyond all expectation. The more feel good the better.
This could grow into a series.
Also give a bash at something engaging, such as âCheck the progress of our rising starsâ. Post regular updates (weekly) on a success story bio, generating âfollowersâ to that persons unique story.
Looking around the site (quickly, so please forgive any incorrect assumptions), most content is general and the only âpersonalâ content that I saw was xyz/work-with-us. So, you would be hitting a totally different mindset than is currently engaging with your online brand.
For social reach, get a few barter/trades going with existing clients - where they can fund half a rising starsâ further studies, and put a âMatch Thisâ challenge out on to social mediaâŠ
Donât forget the power of a large businesses internal mailing list, where they send out blasts to their internal staff. Try get your mails on these sends. Super powerful and highly engaged. Goes out onto social very fast also.
Just a few quick ideas đ
@Brett Heyns thank you for writing that all our! You've got my wheels turning!
Hehehehe, glad I could get your brain spinning. But sorry, it's on a Friday! Weekends are supposed to be for chilling.. "Supposed"