#CJE3XC0H3-announcements

@everyone Hey friends! Happy last week of the year to get everything done before it falls into the dreaded "circle back in the new year" bin.

💰HUGE ASK: Please share the Content Marketing Salary Survey
If you haven't yet, please take the anonymous Content Marketing Salary Survey. We'd also love if you could share it with your LinkedIn network. Here's a post you can repost or reuse. We'd love to get about 100 more responses, so please share if you can. The data helps a ton 🙏

Reminder: we're donating $1 to 826 National for every survey response. They make writing education accessible to every student in the US.

🐕 🎄 Christmas #pets Contest

@Jimmy Daly (Superpath) has requested to see your pets dressed up in their finest holiday attire. Please post a holiday photo of your pet in #pets and the best photo will get a free Superpath beanie.

🏷️ Save 20% on Superpath Pro

There's only a few days left to use ORANGETUESDAY2024 and save 20% off a Superpath Pro membership—reminder that it's a tax write off for freelancers (in the US at least—PS I'm not an accountant).

🎧 New Podcast Episode: Heike Young from Microsoft
For this week's episode, Jimmy talked to Heike Young, Head of Content & Integrated Marketing at Microsoft. Before that, she spent 11 years at Salesforce. Jimmy and Heike talked about:
• The role content plays at all the mini-companies within Microsoft
• The differences between content for enterprises and smaller companies
• How a strong content strategy helps avoid ad hoc content requests
• Why creating short-form videos on LinkedIn helps her stay creative

Listen here.

💬 Superpath Pro threads worth reading
These are snippets of conversations from our paid Slack group for Superpath Pro members. You can sign up to access these conversations here.
• #content-strategy - Does anyone have solid examples of B2B SaaS newsletters that are more editorial than promotional (i.e., a bunch of links)? I like Mutiny's newsletter and I believe Flagsmith also started doing a similar format. Would love some other examples for inspiration.
• #watercooler - Anyone out there using an E Ink/E paper tablets for pleasure/business? Looking for recommendations.I already have a perfect e-reader, so would like to use it for notetaking, doodling, annotation, organization, and hopefully, seamlessly integrate it into my desktop setup & screens

• #self-employed - Does anyone have recommendations, processes, or templates for 2025 planning? I started full-time freelancing in March. I've put together annual G2M plans when I was the director of a digital agency (so many channels, big budget), but not for a solopreneur business (few channels, little to no budget) and am excited to do so! Would love to hear how you like to approach it.

💼 Jobs
• Red Stag Fulfillment is hiring a Content Editor
• Superpath Marketplace is hiring a Freelance Content Writer - AI Photo Editing & E-commerce
• Compound Content Studio is hiring a Content Editor

• New Breed is hiring a Content Marketing Manager

✌️ Eric

PS. For those asking about the Hallmark Movie Real/Fake game I mentioned in the newsletter, we're going to play a version at the next Superpath Social in January. I'll share the rest of the quiz publicly after that.

PPS. Can't wait to see your holiday pets