#intros

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Thread

Hashem ElAssad January 29, 2022 at 03:53 PM

Hello 👋everyone!

Hashem from Amman, Jordan here (Hashem rhymes with passion).

I like to think of myself as 🐇🧽 📖 a rabbit because I enjoy going into rabbit holes to find interesting stuff, a sponge because I try to be as open-minded as possible and a logophile, because I love words, especially fancy ones.

My fields are education, psychology and career development. I've been creating and consuming content for years now. However, I noticed a mismatch between content quality and the attention it garners. Why does some high quality content have little attention while mediocre ones spread far and wide?

An example from the past that epitomizes this : Herman Melville, author of Moby Dick and one of history’s greatest literary figure died without being known. In his lifetime, he was a hidden gem.
 
Grappling with this disconnect between quality and spotlight is the fuel for my mission : discovering hidden gems and shedding light on them. I'm currently learning content research and content strategy to supplement my creation skills, satisfy my curiosity and help me actualize my mission! Would love to connect:)

Hashem ElAssad January 29, 2022 at 04:08 PM

Ok, that was the mature version of Hashem. Let me introduce you to my immature part. The immature version is a tale of brotherly jealousy. My brother , whom I love to death, is a prolific Facebook author. Whatever he posts, he’s got hordes of admiring fans liking, commentating and sharing. Apparently, his “Good morning” is much more likeable than mine.

My approach was crafting long sophisticated posts with references and insights .I got a like or two from my mother and other “close of kin”. Yeah, it took me a while to realize that most fb folks are not keen on detailed expositions with citations and the like.
Some posts did well but overall, I didn’t have an impressive engagement or traffic numbers. I had my (smaller) share of enthusiasts, from academics to the free spirits (I even made a list!) but for some reason, they tended to tell me that when no one else is looking (so they enjoy my content but are ashamed to admit it ?!)

Seriously though, what I do have is a significant number of meaningful connections that grew out of content creation, sharing and conversations.
Anyhow, that experience made me direct my focus towards content matchmaking to supplement content creation. I define content matchmaking as finding and creating the fit between content and audience.

Hashem ElAssad January 29, 2022 at 05:24 PM

Also, I'm here because @Noelina Rissman