Dipesh Kataria

#general-chat - June 10, 2025 at 09:05 AM

i think so we're being dellusional here because many of dtc brands have fired agencies directly as they've hired a operator at very less cost of what they were paying to agencies and are 100% happier?

#general-chat - June 09, 2025 at 12:11 PM

Hey guys, since meta and google all the media buying has been automated completely clients are realizing AI's power more than ever.

People are replacing agencies for everything.

Do you think, d2c agencies value will decrease and it will become a commodity market. as if it was just a trendy business?

What are your thoughts to evolve your agency biz model? to earn most net profit + giving highest amount of value to d2c founders?

#general-chat - April 01, 2025 at 02:21 PM

Hi guys I think, AI has made media buying easier, and brands have become smarter now, why is there a need to hire an external agency don't you think freelancers will be dominating then agencies?

or what is the future of just meta ads agencies?\

#paid-media - March 29, 2025 at 08:20 AM

@Jake Singer running ads through meta or from native platofrms?

can you elaborate the funnel and how the internal meta structure looked like?

#paid-media - January 27, 2025 at 01:44 PM

Hey guys,

Have a client in watch market - there were a good ROAS since last 8 months but suddenly last 2 months from december have been performing very bad in conversion rates even within same ads.

1 in every 20 days it is giving good performance?

What should I do?

#paid-media - January 06, 2025 at 12:23 PM

Hey there, someone in protein industry?

What's the CPM, CTR, CVR and AOV - overall roas?

need help

#paid-media - January 06, 2025 at 06:51 AM

Hey guys, in ad campaigns highly targeted audience is seeing ads more frequently theya re loving the product but not buying and are tortutred by the ads frequency.

How do i apply frequnecy caps?

Also running this on broad, does interest works these days?

#paid-media - December 30, 2024 at 02:12 PM

how much. are you spending per day?

#paid-media - December 27, 2024 at 03:06 AM

They're ready to burn but only in future to make a. cash in 6-8 months. what should I need to do to make the funnel effective now?

#paid-media - December 27, 2024 at 03:05 AM

Hey guys,

I've a problem with high AOV product. My client sells bedshets made of 100% linen - they're new ot the market bu their aov is very high.

Meta ads doesn't look promising, what do i need to do do i need to extend the funnel?

#paid-media - December 26, 2024 at 03:22 PM

Hey guys,

So i've started my own essentials brand in india.

But The brand guidelines are such a way that I don't want to use UGC since it's make the customer expect more and under deliver which decreases overall brand retention.

How can we make our paid media marketing in such a way that is still under expectation and over deliver?

ROAS is mandatory too haha let us know.

#paid-media - November 14, 2024 at 01:49 PM

I couldn't test enough because of this budge @William Tickle

what another option i have is lower value product they have which tote bag which is aroung 40$

#paid-media - November 14, 2024 at 01:49 PM

@Christopher Parrett this is doable - but does it bring purchases as usuall?

#paid-media - November 13, 2024 at 04:58 PM

okay even in indian market where CPM is low.

#paid-media - November 13, 2024 at 04:46 PM

Hey there.

So my client is having budget of $150 per day and the average aAOV is 100 - 400$.

I've tested everything in the account from campaign structures to ASC - the revenue is not consistent we get 2-3 orders in a week.

And due to that the ad account is not exiting learning phase - what should I do?

Increase the budget to 300$ is the only solution?

Client niche is linen womens clothing.

#paid-media - November 02, 2024 at 07:53 AM

yes it's good

#paid-media - October 30, 2024 at 04:44 AM

but i guess these type of ads they perform good but not like 4-6x roas or 3-4% ctr;s.

#paid-media - October 30, 2024 at 04:44 AM

thanks

#paid-media - October 29, 2024 at 12:49 PM

?

#paid-media - October 29, 2024 at 12:49 PM

thanks @Valerie Crisp it was helpful, although can you share any ref

#paid-media - October 29, 2024 at 12:49 PM

@Kris Watts please do

#general-chat - July 26, 2024 at 12:20 PM

thanks @Gabriel A. Mays it helps

#general-chat - July 26, 2024 at 12:20 PM

nice

#paid-media - July 26, 2024 at 06:31 AM

like the person has strategically positioned it in a different category- i am looking do the same here in india in a different category thats why

#paid-media - July 25, 2024 at 08:54 PM

hi - i sometimes wander what is the cpm and roas of jolie skin care on meta and tiktok? has nik ever mentioned it?

#jobs-and-talent - July 22, 2024 at 08:07 AM

@Prudence Millsap Your brand is lovely - but the funnel can be optimized by 3x

#general-chat - July 22, 2024 at 08:04 AM

Guys just a normal chat - is it good to have a 3-4 day anniversary sale for brands?

like i see - most of the discounted customers neever return and their co-hort is very less retentive.

also for a brand that doesn't want to discount but still achieve large numbers? - any creative idea of how should we do it? - open to all crazy answers

#paid-media - July 22, 2024 at 07:59 AM

@Avneet Singh I guess we can change the positioning to lower cpm's to lower the cac and operate in a different category.? if that's work

#paid-media - April 30, 2024 at 06:32 PM

I am stuck at 40L MRR at 650 aov

#paid-media - April 30, 2024 at 06:32 PM

I am stuck at a profitablity of a roas while scaling

#paid-media - April 17, 2024 at 04:44 PM

thanks buddy

#paid-media - April 17, 2024 at 02:01 PM

can you suggest me any brand nailing it in jewelry space also in fmcg space?

#paid-media - April 17, 2024 at 01:25 PM

nope what's the best way to create that?

#paid-media - April 02, 2024 at 10:04 AM

I am confused where to go apart from creatives/

#paid-media - April 02, 2024 at 10:04 AM

: https://misobysonia.com/

#paid-media - April 02, 2024 at 10:04 AM

how do you scale meta ads for jewelry brand to 1m profitably? - Is just the adding more creatives are the only way? - what are your thoughts the client is

#general-chat - December 20, 2023 at 06:06 AM

Helps to me as well

#general-chat - December 15, 2023 at 02:17 PM

Hi everyone specially @Nik Sharma @Moiz Ali

I own a brand in hebal tea space in india but the market is not good and we're constantly getting 1.2 roas even after all the adside metrics are good.

That speaks market is not good and we're shutting down - we are thinking to open similar product in wellnes which is much better have high margins is more valuable and less saturated.

But that products requires 10x upfront investment - before risking any money I am thinking to have a test and then once test validated then going after brand strategy and all.

How should i test this product with a landing page? should I ask consumer to buy and then refund telling them it's not available right now?

#paid-media - December 13, 2023 at 05:00 AM

@Jamie Shindler thanks can you share his linkedin or somewhere to contact apart from mail?

#paid-media - December 13, 2023 at 04:59 AM

@Kanish Jain yes

#paid-media - December 13, 2023 at 04:59 AM

thanks @Lisa McCaffrey

#paid-media - December 12, 2023 at 05:57 PM

Hey Guys! - I need a freelancer brand strategist who can work with us for my d2c client to rewamp their brand strategy and positioning with visual identity.

Let me know if there is some.

#general-chat - October 28, 2023 at 08:02 AM

Hey folks,
Sometimes I wander how will we scale profitably on d2c while other side amazon doesn't allow us to sell cheap on our website?

we need to lower our price so cheap on amazon and then people don't buy from us they buy from amazon.

My client is in FMCG breakfast and cereal category?

#paid-media - October 24, 2023 at 06:09 AM

Thanks enough @Kanish Jain

#paid-media - October 19, 2023 at 01:38 PM

Hey Guys my client is in fmcg healthy snacking space

The company is scaling like any other d2c brand but we are facing hard time focusing so what i am proposing to them is scaling with just single products - currently they have 43 products and 3 hero products.

What should be your strategy to scale with a profitably in d2c space like this.

#paid-media - October 11, 2023 at 12:10 PM

Hey there - what do you guys do if you put 6 creatives in an adset and the 1-2 creatives you think work the best are not getting spend and other is getting at a higher cpa?

#paid-media - October 08, 2023 at 07:31 AM

@Kanish Jain but wouldn't that make the process complex?

#paid-media - October 04, 2023 at 07:32 AM

Hi there,

In one of my Meta ad accounts - We have 3 Hero Products.

What would be the best campaign structure for testing and middle bottom too?

Also Middle and BOF with social reviews and trust angles are giving only 2-3x roas.

#the-welcome-mat - October 03, 2023 at 07:33 PM

I am curious about this

#paid-media - October 03, 2023 at 07:25 PM

I also know someone who is decent at doing all this