#paid-media
All Messages
1: okay... so thats a BIG leap on the data...
• (could we do 5 or 10% a few times a week and 2-3x over the month?)
• more spend = less profit per dollar especially with big bumps
2: I hear that, but its also Attribution based, and not true money...
• spiking budgets outpaces the ability to leverage the incremental impact on other channels
3: Is this Broad? are we doing any "Broad Retargeting"?
• and if we only have videos, it makes sense that your ads would stay TOF
• but is that bad? do we see a search and email lift?
• have we done a 4Pi to see where the spend is going in the funnel?
I have a few Media Buyers looking for some extra work...
Contract based
Highly trained
straight up killers
3 questions:
1 - why a 50% bump?
2 - why are we using ROAS?
3 - whats your audience?
Anyone have a freelancer they like that specializes in growing Tiktok shops?
Hi! Any recommendations for a attribution tool / ad creative reporting tool for an App based product? Running app install campaigns across Meta.
Have used Triple Whale at previous ecom companies, not sure if it’s the right tool for an App?
Any recommendations on how to merchandise your Tiktok shop to help increase conversions?
might be worth talking to the team at or - I haven't been a client of either, but know a lot of their teams from my past life at an ad agency
what vertical? I might know someone!
Thanks Deb! Lori - sent you a DM
@Jai Dolwani help her out with an FB Ads specialist
Has anyone run Meta ads for products that involve knife blades - like kitchen knife blocks or similar?
We’re preparing to launch a product that’s used with knives, but we’re concerned about ad approval. The problem is that the product isn’t easily understood unless we show actual knives in the creative. Would love to hear how others have navigated this.
Have CPMs been generally high these past couple weeks? Have seen the CPMs go from around $30 to zoom past $100. Have tried all sorts of targeting - open, broad, scheduled, targeted, ASC and what not across creatives. Am I missing something or have we generally seen surged CPMs?
Does anyone have recommendations for freelancers to help with Google Paid search. Not looking for an agency.
50K per month in spend, not a lot of account changes- but looking for someone for a friend who can be trusted for analysis, campaign changes, etc. Likely just a couple hours per week.
Looking to build partnerships with media buyers/paid ads agencies to work together on client accounts. Please DM me and send a cal link so we can chat, cheers.
no problems at all. You should see that opt in increase without a doubt.
Nice! I just checked out your site.
One thing I would look at doing is optimising your opt in pop up but stripping it right back and literally capturing the email.
Here is an example. Step 2/3 you can collect more info.
yeh that makes sense. What are some 3rd party sites people are using if they don’t have the resources to build out their own site?
I really like this idea, and keen to explore it more.
Thanks for the quickly reply. So the website would need to be build out so it feels like a decent and reputable site.
are you referring to your own independant domain that you own to host the article? Or do you use advertorial style websites that host these?
Sorry, im just trying to get my head around it.
Any examples anyone can share would be much appreciated.
done this for years
love the thinking
Hey, we run ads on cost caps all our cost cap campaigns spend a lot more in the last few days without a sale. we ussually ad new creatives every week to every campaign. we had good results in but in the last few days all these campaigns looked crazy. cacs of 210 euro and more
