#marketing-paid

Damn I feel old watching AI content like that. It’s just way too much imo 😂

hmmmmm to be honest I don't even know what its trying to sell.

@Liz Reuth I've seen Paid Ads Manager / Paid Ads Specialist / Media Buyer work well, and Growth Marketing Manager is also an option!

We've hires for this role countless times at Pomelo - if you’re open to offshore talent (specializing in DTC/ecomm/CPG), I’d love to help you out with your upcoming hire! 🙂

Yeah Im sure we have some folks with Taboola experience! <@U07GHSZJXTQ> - feel free to submit your role directly at storetasker.com or book in some time with me here.

Looking for alternative traffic acquisition recommendations for a brand in the adult toys/women's wellness category. Anticipating more ad restrictions from Meta/Google and looking to have other options available to quickly transition budget to in the event our accounts get shut down.

Anyone familiar in the space or have recommendations of where else we can run ads without breaking rules

No Taboola for us - we're still going all in on the big 3 (Meta/Google/Facebook) right now!

@Fergal Dinan @Theo van Wyk @Tim Masek have any of your clients worked on Taboola campaigns?

Hey, looking for recommendations!
I’m the founder of Dean Davidson Jewelry (Toronto-based demi-fine brand), and we’re looking to bring on either an agency or a strong freelancer to manage our Meta + Google Ads. Ideally someone experienced with premium/luxury brands. If you’ve worked with someone great — or you are that person — I’d really appreciate any intros. Thanks!

Try “Growth Manager - Ads” - shows they’ll be focused on growth and ads is the channels. will also send a good signal for who needs to apply

Does anyone have a contact at Meta? We've apparently been locked out of business suite and support told us they can't change permissions to allow the one person who has access to give access to the account.

Tiktok keeps blowing a ton of my budget on product card ads, is there a way to mitigate this?

Hey! What’s your view on keeping BFCM specific ad creatives live in December?

They’re working really well, so I don’t really want to turn them off. My thinking is that people are in conversion mindset, and they wouldn’t care too much if the messaging isn’t congruent (we’re now on Christmas sale on our website). I haven’t seen any negative comments either on ads. I keep telling myself that performance beats calendar accuracy..

I’ve seen Ridge’s Black Friday ads in June, not joking 😂

META ADS AMA THREAD:

I've spent over $1B on the platform
I've been scaling brands for a decade

Lemme help you 🙂
ask anything you need

Hows Everyones BFCM going?

How does everyone plan their budget increase/decrease for BFCM?

(Last year we undershot Black Friday, and overshot the rest of the weekend).

We spend a few thousand per day now. Would you increase by 20%, 40%, 50%, 100% at midnight Thursday?

Then drop by 50%, 80% for Sat/Sun?

And increase again on Monday, by how much?

Could def use some guidance!

Anyone here work in the supplement space and had trouble keeping ad creatives compliant while still making them compelling?

I’m leading brand messaging for a supplement company, and I used to work at Goli in compliance within the influencer marketing team, so I’m very used to catching non-compliant claims and getting creatives revised. The brand I’m working with now has two marketing agencies, and even though I’ve already created a full creative brief and clear compliance guidelines, I’m still getting ads back that aren’t compliant. For example, claims like “No more insomnia.”

I keep explaining that we want the ads to be enticing, but they still have to follow compliance rules. Has anyone else run into this and how did you handle it?

Curious if you have any insight on this @Tobi Chapman <@U09KB376KV3> @Charles Tichenor IV @Nativ Yanko @Theo van Wyk @Fergal Dinan @Anthony

Anyone use Motion, or alternatives, for creative reporting? Anything you like / don’t like?

Im getting this error on Meta when I add my URL when creating an ad, anyone had this issue? - Unexpected key "pairing_key" on param "creative_sourcing_spec['website_summary_spec']['selling_points'][0]". (#100)

How are people structuring their ad account during BFCM? I am thinking the below

For every hero product
1 Evergreen Campaign
1 BFCM Campaign
1 Creative Testing Campaign

vs
1 Evergreen Campaign
1 BFCM Campaign
Run creative tests in those campaigns

hi
can anyone please tell me the best course they have taken to increase their sales on amazon and on tiktok shop ?
they can be different courses

Hi all! For the ones that started Black Friday early, how are your Meta CPC costs compared to last year so far? We're seeing a big increase, especially in EU (50% vs LY)

Hey everyone! we launched on TikTok Shop about a month ago. This is our hero product (priced under $20) that performs decently on FB and Amazon. We’ve sent out samples and now have around 150–200 creator videos, but we’re not gaining much traction yet. Only about 5 organic orders so far.
I’ve tried running GMV Max ads, but they’re barely spending. Most videos are stuck in learning, in queue, or not delivering. Our conversion rate is also super low (~0.5% on TTS vs 4%+ on Shopify).
Would really appreciate any advice or feedback. Does this usually mean the product just isn’t suited for TikTok Shop, or that we just haven’t hit that viral moment yet and need to keep pushing?

All of those platforms have APIs you can pull spend from. You can either connect directly to Google sheets (more work and knowhow) or use a 3rd party tool to aggregate into Google sheets (costs money)

<@U07M5S9QD63> how the teams set up the campaigns will also help with pacing - lifetime vs daily budgets etc.
I also used Looker at my past agency when we grew to need it
At the agency before that we could manage with google sheets.
How many and which platforms are you advertising on? Do you just need pacing or are you interested in media mix modeling too?