Andres Alla

#marketing-paid - December 12, 2025 at 01:57 PM

Damn I feel old watching AI content like that. It’s just way too much imo 😂

#marketing-cx-cs-retention - December 10, 2025 at 03:25 AM

What’s the best SMS platform out there? We’ve been using Emotive and quite happy with it. Haven’t felt the need to switch, but I’ve now been hearing quite a lot of good things about Postscript 👀

#general-chat - December 05, 2025 at 04:28 AM

Anyone having issues with Shopify? Showing 0 sessions in the last 1-2 hours, and no orders in the last 30 minutes which seems extremely strange..

#marketing-paid - December 05, 2025 at 02:05 AM

Thanks!

#marketing-paid - December 04, 2025 at 05:37 AM

Hey! What’s your view on keeping BFCM specific ad creatives live in December?

They’re working really well, so I don’t really want to turn them off. My thinking is that people are in conversion mindset, and they wouldn’t care too much if the messaging isn’t congruent (we’re now on Christmas sale on our website). I haven’t seen any negative comments either on ads. I keep telling myself that performance beats calendar accuracy..

I’ve seen Ridge’s Black Friday ads in June, not joking 😂

#general-chat - December 02, 2025 at 07:51 AM

DTC up over 100% YoY. Had very strong sales forecast and managed to hit them. Amazon did well too, although down YoY (which we expected). Cyber Monday is very strong on Amazon, better than Black Friday which is quite insane. We’ll be extending Cyber Monday for 1 day, and then switch straight into Christmas sale

#marketing-cx-cs-retention - November 28, 2025 at 03:46 AM

Thanks both! Very helpful

#marketing-cx-cs-retention - November 27, 2025 at 12:22 PM

@Fergal Dinan Wouldn’t they be pissed off seeing a higher discount vs what they paid? We’ve had situations like this, hence why started excluding longer timeframe, like 30 days

#marketing-cx-cs-retention - November 26, 2025 at 03:33 AM

How are you segmenting your BFCM emails? Do you exclude let’s say last 30 day customers? Do you send to entire email list or only ‘active’ in the last 180 days etc?

#marketing-cx-cs-retention - November 24, 2025 at 05:22 AM

1. Maybe goaffpro? Not 100% sure though

#marketing-paid - November 24, 2025 at 05:10 AM

We started scaling more aggressively from this Saturday. 20-30% every 24h if performance holds. Up until Saturday we’ve been scaling every 48h.

This week, we continue every 24h. Thursday midnight probably 100-200% if not more (depending on this week’s performance) for Friday.

Saturday and Sunday are bloodbath. I’ll probably pull back to current levels and monitor every few hours over the weekend.

Cyber Monday - will try to get to around 60-80% of Black Friday spend levels,

For context, we’re currently at around 10k - 12k spend p/d

#marketing-creatives-lp - November 12, 2025 at 09:02 AM

<@U08E7Q5FFN2> what page builder/software do you use to build the pages?

#marketing-paid - November 12, 2025 at 06:07 AM

First time looking at CPCs in a long time.

Last year month date: $1.46
This year month to date: $2.02

Performance have never been better lol

#marketing-paid - November 07, 2025 at 04:08 AM

One other thing I’d consider: how do these 2 new SKUs fit in your product/brand flywheel? What’s the goal: new acquisition driver or retention/AOV lift? Do they solve the same problem for the same audience as your hero SKU?

For example, we sell display cases for collectors (knife cases, watch cases, etc).

Scenario 1: New SKU within existing category
If we launch a smaller/bigger knife case, we already have a proven hero SKU in that category with strong acquisition metrics. The new SKU targets the same audience (knife collectors), just offers different size options.

In this case, I wouldn’t launch a new campaign. Instead, I’d add new creatives featuring the new SKU to our existing knife cases campaign.
- Same audience (leverage existing pixel data)
- Avoids budget fragmentation
- Gives customers more choice (some want bigger/smaller)
- Might not become a new acquisition hero, but will likely lift overall category revenue

Scenario 2: New category entirely
When we launched a pen display case, that was a totally different story: new campaign, new funnel, new everything -> completely different audience, different pain points, different messaging.

So I’d ask myself: do these 2 new SKUs serve the same audience as your hero product, or are they targeting a new market?

Also worth checking what <@U09KB376KV3> mentioned, compare traffic quality between campaigns. $700 with zero conversions could be audience network traffic or landing page issues

#marketing-paid - November 07, 2025 at 03:26 AM

I had the same issue recently. TOF spender was consistently getting 60-80% of total campaign spend. Initially CPA was ok-ish, but then got out of control. I killed the ad, and relaunched the same exact creative as a whitelisting ad (a fake authority FB page I created). It’s now still getting decent spend but CPA is suddenly way better. + now other creatives are getting more spend too, and the overall efficiency has improved a lot.

#marketing-content - November 05, 2025 at 01:50 AM

Flat rate for sure!

#marketing-paid - November 05, 2025 at 01:00 AM

I spend way too much time making sure all of these enhancements are inactive 😅

#marketing-paid - November 05, 2025 at 01:00 AM

Just saw this today

#marketing-paid - September 29, 2025 at 02:54 AM

@Avi Arora Will send via dm

#marketing-paid - September 26, 2025 at 07:00 AM

@Avi Arora let me know how it goes. interested to know. Keep in mind the design matters a lot, I’d say. We put decent amount of effort into the design

#marketing-paid - September 26, 2025 at 06:59 AM

@Avi Arora incremental, by matching specific discount codes to customer orders. Also their reporting is very close, if not on point

#marketing-paid - September 26, 2025 at 05:01 AM

@Avi Arora We were at x5 ROAS last Q4, mainly by reactivating old customers, like @Mike K mentioned

#marketing-creatives-lp - September 09, 2025 at 09:12 AM

<@U086STT605R> That’s huge! Surely that’ll scale insanely well during Q4, especially if marketed as ultimate gift bundle or something.

#marketing-paid - September 04, 2025 at 04:52 AM

Watch this Meta ads roast from @Charles Tichenor IV from 100 to the end

#marketing-paid - September 04, 2025 at 04:50 AM

is it less disruptive to the algo to drop those ads into one existing testing ad set - that’s exactly what we do.

Few have a few different product categories. Each category has it’s own x1 CBO campaign. In that CBO, we only have x1 ad set with all creatives. New creatives are being launched in that same ad set as well.

Main reason is that we’d struggle to exit the learning phase outside Q4 ($200+ AOV) so we try to consolidate as much as possible.

Ever since switching from multi ad set structure to x1 ad set structure, our performance has been way better.

Another thing that I believe has contributed to better performance, is launching less creatives. Less, but better quality. Bigger swings etc. This helps us get more meaningful data & learnings

#marketing-content - August 29, 2025 at 01:28 AM

<@U09BB2XL45S> Yeah if you could make an intro that would be nice!

#marketing-content - August 28, 2025 at 02:34 PM

Hey everyone! 👋 We’re looking for a photographer to shoot our new product – a jewelry organizer. They’d need access to jewelry and a studio/home setup with neutral tones, quality furniture, and props. We’re aiming for premium, clean, lifestyle-oriented images and will provide a clear shot list.

Would love any intros or recommendations!

#marketing-creatives-lp - August 28, 2025 at 02:25 PM

Makes sense. We’ve been focusing a lot on continuous product dev. Both new categories, and on cross sell / upsell (and general LTV bump) products. Biggest unlock for us has been involving our existing customers in the journey. Product surveys and even focus group calls. We have 500+ people taking part of product surveys each month, which makes new drops and launches also way more effective, as they’ve been part of the journey from day 1. We would’ve never launched 90% of our products if we didn’t ask our customers what do the want to see

#marketing-creatives-lp - August 28, 2025 at 02:13 PM

<@U086STT605R> How’s the take rate on the hat? We’re about to launch our own merch/apparel

#marketing-creatives-lp - August 28, 2025 at 02:12 PM

Ridge wallet's bundle switcher - I’ll get my dev on it! He’s just finished working on Ridge’s add-on selector 😅 We’ll be rolling that out in early September

#marketing-creatives-lp - August 28, 2025 at 02:10 PM

Really cool. Makes me super excited about our own bundles.

One thing that I think is worth testing out at some point, is making it very clear that the wool case is also part of it. Something like “Free Wool Case”

#marketing-creatives-lp - August 28, 2025 at 02:08 AM

<@U086STT605R> Here's what we just implemented this week. Bundles are the core upsell on the product page, and I'm very encouraged by the initial results. - Looks very nice and user friendly. I like the way the colors of the flask & tumblers change when I choose colors from the swatch.

For the “Flask / Bundle & Save” variant button, did you use an app or custom coded it? Just wondering how is it so smooth & quick, as its basically loading a whole new PDP each time you press the button.

#marketing-creatives-lp - August 28, 2025 at 02:02 AM

<@U086STT605R> @Maxim Drkoš Looks great on my end (Australia).

Love the brand. Might have to get a few for Christmas gifts this year!

#marketing-paid - August 13, 2025 at 03:38 AM

@Fergal Dinan Can you see product category level MER, sales, profitability in Lifetimely?

Let’s say we have x4 main product categories we’re running ads for, and within each category we have multiple products. To analyse performance & profitability, I believe it makes sense to do so on category level rather than individual product level. Does Lifetimely support that?

#marketing-creatives-lp - August 04, 2025 at 06:31 AM

<@U086STT605R> yes they absolutely do. That’s interesting! Curious, are you running specific ad creatives that feature the bundles directly, or are you just offering them as better value options on evergreen landing pages? Trying to understand if bundles are driving TOF interest or just helping convert more efficiently later in the journey

#marketing-creatives-lp - August 01, 2025 at 01:55 PM

Then of course usual graphic based marketing emails etc. But our focus is to always send emails that would make sense for our audience. The tone, type of email, content etc.

#marketing-creatives-lp - August 01, 2025 at 01:54 PM

And few days before the drop we sent out this email to the same list.

Subject line was “test”.

88% open rate. 70% of recipients replied to that email.

#marketing-creatives-lp - August 01, 2025 at 01:53 PM

We send a lot of raw emails from founder. 100% text based and very personal, not polished etc. I’d say 35-50% of emails are like this, and our audience loves it. We always get tons of replies too.

For example, we just had a product drop, and we’re about to send out this email to people that haven’t converted yet, but are in our hot leads list 👇

#marketing-creatives-lp - August 01, 2025 at 01:49 PM

Makes sense, thanks @Maxim Drkoš

#marketing-creatives-lp - July 31, 2025 at 01:42 AM

Thanks <@U086STT605R> @Maxim Drkoš, appreciate it.

Which way would you approach this:

1. Keep the products the same in the bundle, but increase the price of the bundle to increase GM (makes the bundle more expensive than the main hero product “product 1” by itself)
2. Leave out “product 3" in the beginning (and maybe offer “product 3” at like 50% discount if they purchased the bundle) a. + maybe throw in x2 “product 4-s” instead of x1 as that’s a consumable add-on
3. Test both above
   

#marketing-creatives-lp - July 30, 2025 at 01:13 PM

Here are example numbers (with random numbers)

#marketing-creatives-lp - July 30, 2025 at 01:11 PM

Curious how others approach scaling with hero bundles..

When testing high-perceived-value bundles (for example main product + add on items like care kits, accessories etc), are you okay accepting a lower gross margin on paper - with the goal that it leads to a better net margin after CAC due to higher AOV and stronger offer performance?

We’ll be experimenting with a bundle that drops gross margin from ~60% to ~36%, but the perceived value jumps by 60%+.

Wondering how others think about this tradeoff when trying to find scalable hero offers. Do you treat these like front-end acquisition tools or aim for better blended margin across the funnel?

#marketing-cx-cs-retention - July 26, 2025 at 05:55 AM

@Alicia Gan does aftersell’s plan include cart too? or would it be cart on it’s on plan, and then upsells on their own? We’re using AMP at the moment just FYI

#marketing-cx-cs-retention - July 25, 2025 at 04:05 AM

<@U07QQ683H1A> @Alicia Gan We’re looking for new upsell app (for slide cart drawer, checkout, post purchase, thank you page). Would you recommend AfterSell? Or perhaps any other ones?

#marketing-creatives-lp - July 24, 2025 at 02:33 AM

For what purpose would you use it for?

For example we’re using Wisepops for pop-ups, and they have an exit intent pop-up. You can set up a basic survey there if I remember correctly

#marketing-paid - July 22, 2025 at 12:40 PM

Great brand! Are you noticing a lot of halo effect on Amazon, from your Meta ads?

#marketing-creatives-lp - July 22, 2025 at 04:14 AM

Hi! Do any of you run ads for high ticket products ($800 for example)? We’ve launched a product in quite large TAM category. I’d like to ask some questions! 🙂

#marketing-creatives-lp - July 22, 2025 at 03:32 AM

Hi! Do you run most of your ads in Flexbile ads these days? Including videos?

#ai-dtc - July 22, 2025 at 03:26 AM

We have, but it would be more expensive + risky. Our products are big, bulky and fragile. Plus we want to offer 1-4 day shipping

#ai-dtc - July 21, 2025 at 12:34 PM

@Matt Hertz - ThirdPerson.​co China. We have 3PL in US