#marketing-paid

Thread

Andres Alla December 04, 2025 at 05:37 AM

Hey! What’s your view on keeping BFCM specific ad creatives live in December?

They’re working really well, so I don’t really want to turn them off. My thinking is that people are in conversion mindset, and they wouldn’t care too much if the messaging isn’t congruent (we’re now on Christmas sale on our website). I haven’t seen any negative comments either on ads. I keep telling myself that performance beats calendar accuracy..

I’ve seen Ridge’s Black Friday ads in June, not joking 😂

Shin Takeda December 04, 2025 at 04:17 PM

Anyone else still keeping BFCM ads up in December? @Katherine Jacobson <@U07M5S9QD63> <@U07U1BG6ERG> @Aakrosh Sharma @Kris Watts @Natalie Bowman <@U09QG26TKEW> @Peter Quadrel

Lisa Jacobs December 04, 2025 at 09:16 PM

Very common now to keep them up all week. If it's working and the discount is the same on the website keep it rolling!!

Andres Alla December 05, 2025 at 02:05 AM

Thanks!