#limited-supply
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What’s up @channel! 🎉 New episode just dropped ✨ | Season 12, Episode 3
The REAL Growth Lever Most Brands Overlook
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
🎥 YouTube:
🔥 This one’s for the growth folks, media buyers, and CRO nerds:
@Nik Sharma breaks down one of the most slept-on levers in growth: landing pages.
• Why Most Brands Miss the Mark 🚩:
◦ It’s not your ads—it’s what happens after the click.
◦ Most landing pages don’t convert because they’re not built to.
• Nik walks through:
◦ Hero product bundles that drive AOV 📦
◦ Listicles that convert like mad 📄
◦ Lead-gen pages that actually work 🧪
◦ BYOB (build your own bundle) flows 🧰
◦ Social proof layouts that build trust fast 💬
• Educating vs. Solving :
◦ Nik breaks down why most brands stop at “awareness” and never get to action. Landing pages are your chance to close the deal.
If you’re spending on paid and not seeing ROI, this episode is your fix.
Let’s turn clicks into customers. 💰
🔥 Don’t sleep on this one—drop your favorite takeaway in the thread 👇
What’s up @channel! 🎉 New EPISODE just dropped! 💥 Season 12, Episode 2 | Getting Creative In a Hard Field
🔗 Listen Now 👇👇👇
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🍏
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⚠️ Beverage might be the hardest DTC field to crack… and BRĒZ is making waves.
@Nik Sharma sits down with Andrew Deitsch, Creative Director at BRĒZ, to talk through exactly how they do it—with a killer creative process that punches way above its budget.
👉 Here’s what you’ll get in this one:
• Standing Out in a Crowded Market 🧠 :
◦ Beverage is oversaturated—how do you cut through?
◦ What BRĒZ does to actually stop the scroll
◦ Why clarity > complexity when it comes to visuals
• The Power of 3D Modeling in Creative 🎨 :
◦ How 3D renders help Andrew prototype fast and pitch big
◦ Why showing your idea in 3D beats just talking about it
◦ Real examples from BRĒZ’s process and how it elevates their branding
• Using AI in Your Creative Stack (Without Losing the Sauce) :
◦ Where AI actually helps in workflows: ideation, media buys, optimization
◦ Why AI shouldn't run the show—but can totally fill in the blanks
◦ Andrew’s take on using tools like ChatGPT in a creative-led org
• Bonus: Making Products Look Ice Cold 🔥:
◦ The secret weapon? A spray bottle and a sharp eye
◦ How Andrew creates those “thirst trap” shots on a scrappy budget
◦ Why it’s all about texture and timing in post-production
Whether you’re deep in the creative trenches or leading a brand in a crowded space, this episode is packed with ideas you’ll want to steal.
Tap in now — you’ll thank yourself later. ⚡️
What’s up @channel*l! 🎉 New *SEASON has arrived! 🪂 | Season 12, Episode 1
Entrepreneurship, Creative, Crowdfunding, and More (with Kevin O'Leary of Shark Tank)
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
🎥 YouTube: Coming Soon… ⏳
⚠️ This one’s got it all — creativity, celebrity brands, and some brutally honest takes:
@Nik Sharma sits down with Kevin O’Leary of Shark Tank to talk entrepreneurship, marketing, and why bad creative is killing campaigns.
• Why Creativity Still Matters in 2025 🎨:
◦ From low-budget ads to million-dollar productions, Kevin breaks down how creative can make or break your entire marketing effort.
▪︎ Why “bad creative” ruins everything
▪︎ What real storytelling looks like in ads
▪︎ The difference between campaigns that sell vs. those that flop
• Are Celebrity Brands Doomed? 👀:
◦ Kevin shares why some famous faces aren’t converting into sales.
▪︎ Spoiler: The audience smells BS a mile away. Authenticity wins—every time.
• The Truth About Crowdfunding 💸:
◦ Is it still relevant? Is it dead? Or just misunderstood?
◦ Kevin breaks down the pros, cons, and how to do it the right way.
• Kevin’s Real Thoughts on Poppi 👀:
◦ He passed on it on Shark Tank... but what does he really think now?
◦ Plus, why Shark Tank is “the American Dream personified.”
💡This one’s packed with sharp insight and zero fluff. If you’re building anything in 2025—you need this episode.
Don’t miss out! 🔥
What’s up! ⚡ New episode just dropped! 🎙️
Season 11, Episode 11 | Listener Mailbag: AOV, Product Concepts, Marketing Talent & More
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
📹 YouTube: Coming soon
🔥 In this episode, @Nik Sharma covers YOUR most-asked questions:
• How to Boost AOV 🚀:
◦ The messaging trick that turns into leads
◦ Should you bundle? Should you A/B test? Nik’s take
◦ Smart ways to increase order value without killing conversion
• Testing New Product Concepts 🛠️ :
◦ A fast (but $$$) way to validate new products
◦ A slower, organic approach that costs way less
◦ Which method fits your brand?
• Finding Elite Marketing Talent 🔍 :
◦ How to spot the best in the game
◦ Beyond LinkedIn—Nik’s hiring playbook
◦ The traits that separate good from great marketers
This episode is packed with insights to help you scale smarter.
Don’t miss out! 👀
What’s up! | The latest episode is here 🎙️ Breaking Down the Marpipe Report: Catalog Ads + DPA
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
📹 YouTube: coming soon
🔥 @Nik Sharma ran the numbers with Marpipe, and here’s what he found:
• Catalog Ads = The Carpool Lane 🚗:
◦ Are you getting priority placement or stuck in traffic?
◦ Why catalog ads work better with the right mix of supporting ads.
◦ The trick to making Meta’s system work for you.
• DPAs on TikTok & Snapchat: What’s Changing?📲:
◦ These platforms are pushing hard into DPAs & catalog ads.
◦ New traits & tags that can make your ads perform better.
◦ How to adapt your strategy before everyone else does.
• The “Add to Cart” Test That Changes Everything :
◦ A small tweak that impacts how people shop.
◦ Why your CTA matters more than you think.
◦ How better product feed optimization = more conversions.
If you're running paid social, this is a must-listen. DPAs & catalog ads aren’t going anywhere—so make sure you’re ahead of the curve.
Don’t miss out! 👀
Next 3 Episodes are absolute bangers! Stay updated! Wanna guess what they are about?
What’s up @channel! 🎉 New episode just dropped! 🎙️ Season 11, Episode 9 – The Truth About Offshore Hiring
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
📹 YouTube:
🔥 This episode breaks down everything you NEED to know about hiring offshore talent:
• Why Offshore Hiring is a Game-Changer 🚀:
◦ The real benefits (and myths) behind hiring overseas
◦ How offshore hires can help you scale faster than you thought possible
◦ The key skills they need
▪︎ Figma, Meta Ads & more
• How to Find & Manage Offshore Talent 🌍:
◦ The best ways to recruit top-tier talent
◦ Why flexibility matters
▪︎ Think nights & weekends
◦ How organizations like Oceans can connect you with A+ hires
• Setting Up for Long-Term Success 📈:
◦ Crafting job descriptions that attract top talent
◦ Communication strategies when your team is 10,000+ miles away
◦ Managing PTO, benefits & keeping employees engaged
This episode is packed with tactical hiring insights to help you scale smarter.
Don’t miss out! 👀
I think on S11 E3 and the newsletter Nik mentioned:
'Paying PR agencies egregious amounts of money. Instead of spending $25,000 per month on a PR agency to get you into online publications that no one reads, spend that money on an agency that will help you light up 500 to 1,000 videos on short-form content platforms per day. The everyday person selling with video or live stream content is the new PR.'
Can someone recommend an agency that does something like that?
@Luke Yarnton Would love to test it too!
@Sambhav Chadha - DM'd you
@Luke Yarnton would love to test
To Niks point about influencer outreach:
I hacked together a tool that hit's my Klaviyo database against a big influencer database (they luke like 5mil influencers in there). The idea is that I now know which of my organic shoppers have more than 4k followers. Makes influencer outreach way less painful if i'm reaching out to influencer who already know my brand (Typically I find 150 influencers for every 10k customers)
Happy to share the tool if anyone wants to test it.
Feel free to share your thoughts!!!
Checking this out!
letsss gooo! thanks for that
episode-resources
If you were looking for the sign-up link for the virtual summit Nik mentioned, it’s working now! Here it is: .
What’s up @channel! 🎉 A new episode just dropped! ⚡ Season 11, Episode 7
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
📹 YouTube:
⚠️ This episode covers the latest in telemedicine, subscriptions, and audience relationships:
• Meta Ads vs. Health & Telemedicine 💊 :
◦ Meta’s new restrictions on health-related ads (hair loss, SSRIs, male meds)
◦ How these changes impact older audiences relying on Facebook for product discovery
◦ The brand recognition loophole—why established brands can still break through
• The Subscription Landing Page Hack 📦 :
◦ Why too many clicks are killing your conversion rates
◦ How to streamline the user journey for more sign-ups
◦ The one small tweak that could drastically improve retention
• Are You Building Relationships or Just Selling? 💡:
◦ The key difference between transactional sales and long-term brand loyalty
◦ How to educate and engage your audience beyond just selling a product
◦ Real strategies for turning repeat customers into brand advocates
This episode is packed with tactical insights you can apply today.
Don’t miss it! 🔥
What’s up @channel 🎉 New episode just dropped! Season 11, Episode 6 💥
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
🎥 YouTube:
⚠️ This episode is a deep dive into DTC website strategy:
@Nik Sharma is breaking down what makes (or breaks) a high-converting brand website.
• Website Walkthroughs & UX Hacks 🖥️ :
◦ What great (and terrible) websites have in common
◦ The ad copy, colors, and layouts that drive conversions
◦ Why some sites feel trustworthy—and others don’t
• Shopify Checkout: The Silent Conversion Killer💰:
◦ Why your checkout page design matters more than you think
◦ The power of Shop Pay (and why you need it enabled)
◦ Key elements that make people hit “Buy Now” instead of bouncing
• Comparison Charts: The Right Way to Do Them 📊 :
◦ Should you compare your products against each other—or against competitors?
◦ The psychology behind comparison charts and how they influence buying decisions
This episode is packed with real-world examples and tactical insights to help you optimize your website and boost conversions.
Don’t miss out! 🎧
Nice, I'll listen today during dishes duty ✅
What’s up @channel 🎉 Limited Supply Season 11, Episode 5 is LIVE! 🧨
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
🎥 YouTube: Coming Soon… ⏳
⚠️ This episode dives into scaling at the bottom of the funnel:
@Nik Sharma is breaking down the strategies that turn interest into purchases.
• Proper Digital Ad Execution 📊
◦ Why messy ad structures = burning cash
◦ The importance of clean lists, smart testing, and organized naming conventions
◦ Maximizing ROI on Meta & TikTok ad spend
• Catalog Ads & Product Page Funnels
◦ How to streamline your catalog creation with tools like Marpipe
◦ The role of dynamic product ads in scaling efficiently
◦ Optimizing the path from product pages to purchase
• The Power of Customer Feedback
◦ Why qualitative data is just as critical as quantitative
◦ Simple ways to gather feedback that drives real improvements
◦ Using customer insights to refine your bottom-funnel strategy
This episode is packed with tactical insights to help you optimize spend, improve conversion rates, and scale smarter.
Don’t miss out! 🎧
What’s up @channel! 🎉 New episode has arrived! ⚡ Season 11, Episode 4.
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
🎥 YouTube: Coming Soon… ⏳
⚠️ This episode dives into scaling your brand the right way:
@Nik Sharma is breaking down the must-know strategies for growth—what to do, what NOT to do, and everything in between.
• Why Brand Equity Matters 💡:
◦ You might have a great product, strong leadership, and funding—but that’s not enough to build a lasting brand. Your customers ultimately decide how valuable your product is in their lives.
▪︎ What problem does your product solve?
▪︎ How do customers interact with your brand?
▪︎ Are you building loyalty, or just driving one-time sales?
◦ A strong brand commands attention, trust, and pricing power.
◦ Learn how to shape the perception of your brand so customers see it as a must-have—not just another option.
• Mastering Content for Every Stage of the Funnel 📊:
◦ Not all content is created equal—what works for awareness won’t work for conversion.
◦ Your approach should shift depending on where the customer is in their journey.
▪︎ How to hook people at the top of the funnel
▪︎ Why engagement content should feel different from awareness content
▪︎ The biggest mistake brands make when repurposing content across platforms
• The DTC Brand That Pops Into Nik’s Head When He Gets an Itchy Scalp :
◦ Spoiler: It’s a masterclass in brand awareness.
◦ Learn what this brand did right and how to apply those same principles to make your brand unforgettable.
This episode is packed with tactical insights to help you scale smarter, position your brand effectively, and fine-tune your marketing strategy for 2025.
Don’t miss it! 🔥
Anyone else not seeing the usual end-of-january bump? the past couple of weeks we've always seen a trend upwards, for the past 3-4 years, not so much this year - will be the first month of flatlining YoY
What’s up @channel! 🎉 New episode just dropped! Share your thoughts in the thread—we’d love to hear them!
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
🎥 YouTube:
⚠️ This episode dives into underrated DTC strategies:
@Nik Sharma is breaking down actionable tactics to help streamline your operations and maximize results.
• Streamline Your Workflow with AI & Dashboards 🔍:
◦ Discover how to use AI tools to generate high-quality creative assets in less time.
◦ Learn to set up a real-time analytics dashboard so you can see all your key metrics in one place and make smarter, faster decisions.
• Remove Apps Like Honey & Capital One Shopping 📉 :
◦ Think those discount apps are helping your customers? Nik explains why they’re actually costing you money and aren’t as customer-friendly as they appear.
◦ Find out how replacing them with affiliate links can improve trust and drive better conversions for your brand.
• Use 21 Questions to Nail Your Brand’s Tone & Voice 🎯 Go to
◦ This classic game isn’t just for fun—learn how it can help uncover what customers think about your brand.
◦ Refine your tone and messaging for better engagement and loyalty.
This episode is packed with insightful strategies to work smarter, optimize your brand’s performance, and rethink your approach in 2025.
Don’t miss it! ⚡⚡
Thank You <@U07KL3TGX8X> 🐐