#podcast-limited-supply
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🎙️ @channel NEW EPISODE IS LIVE — S14 E11 | The Truth About Retention And BFCM
👉 Listen now: | |
Black Friday isn’t a sale — it’s an attention war.
And the brands that won this year? Not the loudest. The most disciplined.
In this episode, @Nik Sharma breaks down how top operators approached Q4 in 2025 and why the new BFCM playbook is all about fewer, sharper, strategically chaotic ideas that stop the scroll.
• What you'll learn:
◦ How elite brands craft BFCM offers (and why simplicity > cleverness)
◦ Why Prime Day offer tests predict Black Friday success
◦ The truth about BFCM shoppers — and how to retain them on purpose
◦ Why disciplined operators are beating aggressive ones in ROAS + LTV
◦ What’s actually working in creative systems right now
If you’re planning Q4, building creative engines, or trying to scale without burning margins, this one is a must-listen.
Don't miss out!
Hey @channel
🎧 Limited Supply — Season 14, Episode 10 | The BFCM Tactics That Actually Worked
Featuring: Simon Wool (Growth Consultant & Fractional CMO)
▶️ Listen Now: | |
Everyone thinks they know how BFCM works.
Blast discounts, send 19 emails in one day, scream “FINAL HOURS!!!” on every channel.
But this year proved something different:
BFCM isn’t a weekend — it’s an algorithm.
And the brands that won weren’t the ones discounting the deepest…
They were the ones who timed demand, sequenced offers, and stacked attention with precision.
To unpack how the winners actually pulled it off, Nik brings in Simon Wool, a growth consultant and fractional CMO who works with brands doing $10M–$20M+. Simon brought data, receipts, and an unfiltered breakdown of what really moved the needle.
🔥 What You’ll Learn in This Episode
• The “early November curve” 📈
◦ Why sales spike the first week of November… and then die until the 20th. Simon explains the consumer behavior patterns behind it and what smart brands did to ride the wave instead of fighting it.
• The offer play that tripled Black Friday revenue 📱
◦ Not theory. Not a tweet.
◦ Real brands. Real data.
◦ Simon breaks down the exact structure of the offer that drove 3× YoY BFCM results — and why most brands still miss this obvious lever.
• Email + SMS sequencing that prints money 📧
◦ Most brands still send too little, too late.
◦ Simon lays out the cadence, message styles, and timing that turned retention channels into a BFCM profit engine.
• The channel mix nobody else paid attention to
◦ The brands spending smart, not more, won. Learn which channels delivered cheap, high-intent traffic — and why almost nobody else is using them correctly.
🎯 Who This Episode Is For
If you’re scaling, testing new channels, or want a clearer, more profitable BFCM playbook, this episode is basically a cheat code.
Perfect for operators, retention geeks, media buyers, and anyone fighting for efficient growth.
Don't miss out! 💯
🎙️ @channel NEW EPISODE: Season 14, Episode 9 | The Last-Minute BFCM 2025 Playbook
👉 Listen Now: |
If you’re staring down Black Friday–Cyber Monday and thinking “I’m not ready”, this episode is for you.
@Nik Sharma unloads his complete last-minute BFCM optimization checklist, the same one he runs with top-performing ecommerce brands doing 7, 8, and 9 figures.
Whether you’re behind on prep or just want to squeeze every last dollar out of Q4, this is your tactical, no-fluff guide to locking in the biggest revenue week of the year.
In this episode, Nik breaks down:
• Site Optimization 💻:
◦ Stress-testing CTAs, checkout flows, mobile layouts, and auto-apply links
◦ Fixing common UX issues that tank conversion rates
◦ Making sure your promo logic doesn’t break under pressure
• Email & SMS 📧:
◦ How to tune your flows for max conversion (even if they’re currently a mess)
◦ What to prioritize this week to drive the fastest revenue lift
◦ Overlooked mistakes brands make with their BFCM cadence
• Paid Media 🌐:
◦ Scaling retargeting safely
◦ Creative swaps you still have time to make
◦ What NOT to touch 72 hours before Black Friday
• Social & Creators 📱:
◦ Getting affiliates the assets they need
◦ What to post the week of BFCM to cut through the chaos
• Operations & CX 🏭:
◦ Prepping macros so support doesn’t get buried
◦ Shipping expectations, clarity checks, and crisis-proofing your policies
Every tip is something you can implement today, even if you’re juggling 17 other BFCM fires.
Perfect for founders, marketers, performance teams, operators, and anyone trying to land the plane before the holiday traffic hits.
Don't miss out!
@channel 🎙️ Limited Supply — Season 14, Episode 8 | Chatting With Zain
Featuring: <@U09D6HLSW6S>, of Zainith Agency
What if the next big unlock for CPG brands isn’t ads…or influencers…but mastering TikTok Shop before everyone else catches up?
In this episode, @Nik Sharma sits down with <@U09D6HLSW6S>, who’s helping 20+ consumer brands scale through social shopping—breaking down why TikTok Shop has become the fastest-growing channel in the entire industry.
Zain drops real data, explains how the algorithm actually learns, and breaks down why the brands winning today aren’t the ones with the “best creative”…they’re the ones pushing relentless, high-volume output.
🔥 They get into:
• Why TikTok Shop is a pure momentum game (and how to kickstart it)
• What makes a product truly “TikTok native”
• The sampling + affiliate system behind every 7-figure shop
• How TikTok virality quietly boosts Amazon rank + retail sell-through
If you're a founder who wants to win on TikTok Shop, beat competitors to the algorithm, and turn social shopping into a multi-channel growth engine—this one’s mandatory listening.
🎧 Listen now:
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Don't miss out! ⚡⚡⚡
Hey @channel
🎧 Season 14, Episode 7 — The Truth About DTC and Distribution
What if the secret to building a billion-dollar CPG brand isn’t ads or influencers… but distribution? 👀
This week, @Nik Sharma sits down with Gulshan Kumar, CEO & Co-founder of Swishables, to unpack how he turned a “boring” category like mouthwash into a confidence business, and why founders need to think distribution-first instead of DTC-only.
They get into:
💡 Finding white space in crowded markets
🏗️ Building a brand moat before the copycats show up
🧠 Turning a basic product into an emotional outcome people crave
Winning in retail without burning money
📊 The metric founders should obsess over instead of ROAS
If you’re serious about scaling a CPG brand that lasts, and actually makes consumers feel something - this episode is your blueprint.
🎥 Watch it here →
🎧 Listen on |
Don't miss out!
🔥 NEW EPISODE DROP! @channel
🎧 Season 14, Episode 6 – The Five Questions Behind Every Great Landing Page
What if the secret to scaling your brand wasn’t your ads… but the speed of your design process? ⚡️
👉 In this solo episode, @Nik Sharma breaks down how the fastest-growing brands, from Hint Water to the top supplement and apparel companies, win by testing faster, designing smarter, and iterating relentlessly.
💥 He unpacks the 5 questions every high-converting landing page must answer:
1️⃣ What is it? | Be brutally clear about what you’re selling. No jargon, no mystery. Just clarity in the first second.
2️⃣ Why does it exist? | Connect your product to a problem. Why should someone care that this exists right now?
3️⃣ How will it benefit me? | Translate features into real-world value. What outcome does the customer actually get?
4️⃣ How fast do I get it? | Remove all friction. Make speed, convenience, and delivery obvious.
5️⃣ Why should I trust this brand? | Social proof, reviews, press logos, founder story, whatever builds instant credibility.
These five questions are the foundation of conversion design, and answering them quickly and visually is what separates “nice-looking sites” from money-making machines. 💰
If you’re a marketer, founder, or designer, this one’s a must-listen.
🎧 Listen now:
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Don't miss out!
🎙️ @channel
Season 14, Episode 5: How AI Is Rewriting the Rules of Ecom Marketing
Guest*:* Liam Millward, Co-Founder & CEO of Instant
AI isn’t coming - it’s already here. And if it’s not driving 25% of your brand’s revenue, you’re already behind.
This week, @Nik Sharma sits down with Liam Millward, the 21-year-old founder and CEO of Instant, the platform powering the next generation of AI-driven email and retention marketing.
Liam started Instant at 17, went head-to-head with Shopify, and pivoted into a billion-dollar problem: brands wasting time on email marketing that barely moves the needle.
Now, Instant’s AI writes, designs, and personalizes every email - no two shoppers ever see the same message twice.
• Tune in as Liam and Nik unpack 🧳:
◦ How Instant became one of the fastest-growing AI tools in eCommerce
◦ The difference between generative and agentic AI
◦ Why most brands are still treating AI like a toy instead of a team member
◦ What it actually looks like to build an AI-first marketing stack
If you’re a founder, marketer, or operator trying to figure out where AI really fits in your business - this one’s your roadmap.
🎧 Listen now:
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Don't miss out! 💯
Such a great episode! Got inspired to prioritize pre-orders asap 📝
🎙️ @channel New Episode Alert 🚨 – Season 13, Episode 12
👉 From 4/20 Launch to $70M: BREZ's Bootstrapped Playbook 👈
◦ with Aaron Nosbisch, Founder & CEO of BREZ
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• How do you scale a DTC beverage when 90% of customers still buy in retail?
@Nik Sharma sits down with Aaron Nosbisch as he breaks down how he bootstrapped BRĒZ - a hemp THC drink brand - from a fitting 4/20 launch to nearly $70M in revenue.
• In this episode, you’ll hear 🔥 :
◦ Why DTC powered demand but retail drove scale
▪︎ How a raw $560 “coin-flip refund” video became a top ad
◦ Why rotating offers beats running months-long discounts
◦ The TikTok Shop arbitrage playbook
▪︎ Lessons from a BFCM fail (and how to bounce back)
◦ Founder-led creative that actually converts
⚡️If you’re serious about scaling a CPG brand, this one’s packed with tactics you can use immediately.
📅 Out now - | | Youtube...Coming Soon...
Don't miss out!
What’s up @channel! New episode has dropped 🔥 | Season 13, Episode 11
👉 Marketing, Mega-Catalogs, Mattresses, and More
🔗 Listen Now:
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🎥 YouTube (coming soon)
➡️ What does it take to sell millions of mattresses and furniture pieces while reinventing big-brand marketing online? @Nik Sharma sits down with Jared Brody, EVP Marketing at Resident + Ashley Furniture, to break it down:
• Big Brand Playbook 🛋️
◦ Building an in-house agency to sharpen media spend
◦ Linking online ads to real store sales
◦ Prepping for massive events like Black Friday
• Smart Marketing Moves 📈
◦ Blending data + creativity to move fast
◦ Scaling with huge ad budgets the right way
◦ Leveraging AI for predictions + creative generation
💭 Whether you’re new to DTC or a seasoned pro, this one’s packed with insights you’ll want to steal.
➡️ Don’t miss it!
What’s up @channel! New episode is now live 🔥
Season 13, Episode 10
👉 How To Maximize Your Black Friday & Cyber Monday Sales
🔗 Listen Now:
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🎥 YouTube… Soon
➡️ Do you have a plan for BFCM… or are you just flying blind?
In this one, @Nik Sharma drops his full Black Friday Playbook — a 15-page, step-by-step breakdown to help brands scale revenue and avoid costly pitfalls.
• Maximize BFCM the Right Way 🚀
◦ Craft promos that drive sales without devaluing your brand
◦ Website tweaks that pass the “Grandma Test” 👵
◦ Smarter bundles, discounts & loyalty plays
• Lock In Your Conversions 🔒
◦ Email & SMS capture strategies that actually work
◦ Real brand examples from Jones Road, Jolie & Ridge
◦ The overlooked lifesaver: terms & disclaimers
💭 Whether your campaigns are set or you’re scrambling to finish them, this one’s loaded with tactics you’ll want to steal.
Don't miss out! 💥
What’s up @channel! New episode just dropped Season 13, Episode 9
Real DTC Stories to Learn From (with Scott of the Highland Podcast & @Nik Sharma)
🔗 Listen Now:
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🎥 YouTube… Soon
➡️ Ever heard of the Drunk Grandma Test?
Nik’s favorite tactic forces brands to strip away jargon and make their value instantly clear.
In this one, @Nik Sharma opens up the playbook on building and scaling some of today’s most recognizable brands:
• Learn From the Wins & Fails 📈
◦ How Hint Water, Rare Beauty, Taco Bell & Brightland cracked growth
◦ Why creative testing makes or breaks campaigns
◦ The danger zones of scaling too quickly
• Balance the Growth Mix
◦ Paid vs organic: how to know what’s actually working
◦ Mistakes founders keep repeating (and how to avoid them)
• Cut Through the Noise ✂️
◦ Pass the Drunk Grandma Test = win trust fast
◦ Build messaging that clicks instantly, not cleverly
💭 If you want to scale smarter without falling into the same traps—this one’s a must.
➡️ Tap in now 📻
What’s up @channel! New episode has dropped 🔥 | Season 13, Episode 8
👉 What The Brands Are Doing (And You Should Do It, Too)
🔗 Listen Now:
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🎥 YouTube (coming soon)
➡️ Wondering how brands are actually winning in 2025? Or why your ads aren’t scaling like they should? @Nik Sharma breaks it all down:
• Brand Building That Works 🏗️
◦ Turn customers into clients
◦ Build a community, not just a buyer list
◦ Create content people actually care about
• Smart Scaling 📈
◦ Make a $2,500 budget go far
◦ Crack organic growth before spending on ads
◦ Spot product–market fit issues before they sink you
• Tactics That Still Crush 🛠️
◦ Why whitelisting isn’t dead
◦ How to test landing pages without wasting money
◦ What real founder-led content should look like
💭 If you’re trying to scale—or just stop burning cash—this is the one you need.
➡️ Don't miss out!
What’s up @channel!
We’ve got a SPECIAL DROP for you today 🔥
The Man Behind $500 Million in Ads — with , Founder of Ecommerce Equation
🔗 Listen Now:
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➡️ What does it really take to scale an ecom brand to over half a billion in annual ad spend?
@Nik Sharma sits down with Jay Wright to unpack the secrets behind some of the fastest-scaling brands in the game:
• Scaling to 8 Figures 📊
◦ From founder to managing $500M+ in Meta ads
◦ What separates breakout brands from the rest
• Owning Your Growth 🧠
◦ Why founders should master strategy before hiring agencies
◦ How data + community can transform your business
• Creative as the Kingmaker
◦ Why creative is now the single most important driver of performance
◦ Real examples from Ecommerce Equation’s network
• The AI Shift
◦ How operators should adapt to today’s evolving ad landscape
💭 If you’re an ecom founder hungry to scale faster, spend smarter, and thrive in today’s digital marketplace—this especial drop is packed with tactical insights + mindset shifts you won’t hear anywhere else.
➡️ Tap in now 📻
⚡️⚡️ What’s up @channel! New episode is now live ⚡️⚡️
Season 13, Episode 7 – Why Your Traffic Isn’t Converting
🔗 Listen Now:
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🔗 Your traffic isn’t the problem — your site probably is.
@Nik Sharma breaks down the biggest mistakes DTC brands make after the click, and the fast fixes that unlock serious conversion wins.
• First Impressions Matter 🖥️ :
◦ Why design and empathy are everything for first-time visitors
◦ Nik’s playbook for elevating your site, ads, and email with better creative assets
• Offers That Actually Work 🎯 :
◦ Simple offer tweaks that convert cold traffic
◦ Structures that reduce friction for first purchases
• Fixing Flows & Funnels 📩 :
◦ What every underperforming brand forgets in their email setup
◦ And how to squeeze more value from your existing traffic
💡 If you’ve got traffic but no sales — this one’s your cheat code.
👉👉👉 Don’t miss out.
What’s up @channel! New episode has arrived 🪂 Season 13, Episode 6
Landing Page Secrets That Actually Convert — with @Nik Sharma
🔗 Listen Now:
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➡️ Wondering why your landing page isn’t converting like it should? Or how to get sales even if your brand isn’t a household name?
Nik shares his proven playbook for turning clicks into customers:
• Design That Sells 📱
◦ Mobile-first or bust
◦ Social proof that actually works
◦ Why lifestyle shots beat plain product pics
• Copy That Converts 📝
◦ Keep it simple—ditch the jargon
◦ Clear > clever every time
◦ Write for people, not robots
• From Click to Checkout 💰
◦ Build trust instantly
◦ Keep shoppers engaged
◦ Nudge them to buy without being pushy
💭 If you’re running ads, launching a product, or just trying to squeeze more sales from your site—this one’s for you.
➡️ Tap in now 📻
set the channel topic: Discussions, takeaways, and questions from recent episodes.
📌 Welcome to #podcast-limited-supply Please Read Before Posting
Channel Purpose:
All things Limited Supply Podcast. Drop your thoughts, hot takes, or questions from recent episodes.
What belongs here:
✅ Favorite moments + quotes
✅ Questions for Nik
✅ Topic requests for future episodes
Shin
set the channel description: Discussions, takeaways, and questions from recent episodes.
has renamed the channel from "limited-supply" to "podcast-limited-supply"
What’s up @channel! New episode is now live ⚡⚡
Season 13, Episode 5 – Why You Should Diversify Your Channels
🔗 Listen Now:
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🎥 YouTube – dropping soon
💥 Turn a $10K test budget into $1M?
Miranda A. from 365 Holdings did just that, by ditching her Meta dependency and going multi-channel with Pinterest, Snapchat & AppLovin.
👉 Here’s what’s inside:
• Meta Fatigue Is Real 📉
◦ What to do when (not if) your Meta ads fall off a cliff
• Channel Testing on a Budget 🎯
◦ The exact structure Miranda used to validate new platforms fast
• Creative for Different Platforms 🎨
◦ Why your Meta ads won’t work on Snapchat — and what will
• In-Game Ads?! 🎮
◦ Why AppLovin outperformed expectations and how they measured it
• AI Tools for the Small Team Win
◦ Miranda’s picks for leveling up your creative without leveling up your spend
💬 “If you’re relying on one ad channel, you’re already behind.” – Nik
👉👉👉 Don’t miss this one — especially before Q4 planning kicks in.
What’s up @channel! New episode is now live ⚡️⚡️
Season 13, Episode 4 - What Your Landing Page Is Doing Wrong
🔗 Listen Now:
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⛓️💥 Your landing page is probably broken — but it doesn’t have to be.
@Nik Sharma tears down real DTC landing pages and reveals what most brands miss when trying to convert cold traffic.
• Fix the First Click🔩
◦ Where to put your social proof
◦ What to actually say in that CTA
◦ And why your hero image isn’t doing its job
• Mobile UX Mistakes📱
◦ Nik’s take on the layout traps killing conversion rates
◦ And how to simplify without dumbing it down
• Men Don’t Shop Rationally👨
◦ How guys really buy
◦ And how to use that to your advantage
• Quick Wins for CRO💡
◦ From pricing psychology to opt-in boosts — Nik shares the tactics worth stealing today
💬 If you’ve got a homepage, landing page, or even a Shopify theme — this one’s gonna hurt…in a good way.
👉👉👉Don't miss out.
@Shin Takeda I just listened to S13 Episode 4, it’s a visual episode but I can’t find it on YT, am I missing it?
@Shin Takeda @Nik Sharma Just saw Nik's endorsement of Alia on their - has this been covered in any episodes? Looking into it as an option and would love to hear more about it.
