Sambhav Chadha

#everything-marketing - April 11, 2025 at 07:15 PM

Heard good things. Also really like the guys over at Paper Run and happy to make an intro (one of our clients is switching from PP to them)

#perks - April 09, 2025 at 08:34 PM

Happy to look at it for our clients. All of our work is in Health & Wellness and all invest in affiliate, so there may be a good fit here.

sambhav@augmentumis.com|sambhav@augmentumis.com if you want to ping through more details

#general-chat - April 01, 2025 at 07:21 AM

we do a flat 25% of spend but have certain scale requirements. happy to chat!

augmentum-media.com to learn more about us

#everything-marketing - March 31, 2025 at 10:07 PM

@Miriam Shanahan - may be worth connecting on your second point, we’ve scaled influencer programs to up to 1000+ creators for brands like Fussy and Lululemon

Augmentum-media.com to learn more

#everything-marketing - March 13, 2025 at 07:48 AM

Happy to swap time for anything influencer-affiliate!

#everything-marketing - March 12, 2025 at 10:11 AM

We do! But only for Health & Wellness…

Augmentum-media.com

#everything-marketing - March 12, 2025 at 10:04 AM

Thanks Tobi. We’re seeding 1000+ influencers per month across clients so feel like I’m qualified here

1. Discovering influencers – use tools like Modash or SARAL. Use filters to narrow down to exact demographics. Use keyword to find influencers that talk about relevant topics. Then manually vet by looking at content quality & comments.
2. Tracking - hard but either use a software like SARAL or a google sheets CRM. We use a mix of both. Use a tool like Archive to detect posts tagging your brand. For SARAL talk to @Yash Chavan

Happy to help however we can too – feel free to DM or email

#everything-marketing - March 05, 2025 at 12:45 PM

Really not what I wanted to hear Aaron

#limited-supply - February 28, 2025 at 04:50 PM

@Luke Yarnton would love to test

#everything-marketing - February 22, 2025 at 11:40 AM

^ agree with Jared, same course of action here

#everything-marketing - February 22, 2025 at 11:40 AM

Yep! This is what we’re doing for our brands, essentially building our own in-house content army for teams that don’t have the bandwidth to do so themselves

#general-chat - February 21, 2025 at 12:48 PM

Happy to help! @Santiago Bolivar

Will DM you

#everything-marketing - February 16, 2025 at 01:48 PM

Great for the price

#everything-marketing - February 15, 2025 at 07:36 AM

Hard to attribute until Meta allows TikTok-esque social commerce tools i.e. links in captions

Crazy to me they still haven’t. Coming soon though 👀

#everything-marketing - January 19, 2025 at 09:24 AM

20-45% opt in rate then 15-25% conversion through to affiliate

#everything-marketing - January 02, 2025 at 02:49 PM

<@U07V2DFN4MU> social snowball if you’re looking to run both referral and affiliate. We’ve used pretty much every software so happy to share thoughts, feel free to DM

#everything-marketing - December 19, 2024 at 09:02 AM

Sounds like you’re doing a lot of the right things already. We have a very raw internal ‘Educate, Nurture, Inspire’ document that focuses on building an incredible unboxing experience (we use it for influencer packages, but can easily apply to gen customer). Happy to send across access

#everything-marketing - December 03, 2024 at 04:22 PM

@Tobi Chapman

#everything-marketing - November 26, 2024 at 12:16 PM

Some clients keep a budget reserved for hybrid, but no almost all our commission based only

#everything-marketing - November 25, 2024 at 08:16 PM

All about the offer. High commission (typically on first order) + free product monthly in exchange for set deliverables. Typically looking for 2-4 creatives per month (stories, posts, reels all allowed) dependant on AOV

#everything-marketing - November 25, 2024 at 05:10 PM

Influencer details depends on the scale & what details you actually need (if I’ve understood you correctly, you’re referencing shipping details etc? if not plz clarify and happy to answer).

We prioritise getting as few details as we need to keep it frictionless influencer side, even if it means slightly more time spent our side bringing it all together. We just ask + add into spreadsheet.

Seeded influencers don’t get UTM until they are affiliates. When they are affiliates it’s then unique UTM + code for each. We collect details there using a form inbuilt in whichever software we are using.

#everything-marketing - November 12, 2024 at 09:00 PM

Snowball or GAP depending on budget

#everything-marketing - November 12, 2024 at 12:46 PM

Yep we typically upgrade or include some other type of competition around key periods

#everything-marketing - November 11, 2024 at 05:50 PM

<@U07UXLNTEMA> same way of making the Utm links as normal, but essentially having them set up like option B above and automatically apply

#everything-marketing - November 10, 2024 at 01:39 PM

Yep should be easy done by either:

A) setting affiliate codes to the same % as the sale and ensuring they do not stack in shopify

B) setting affiliate codes to 0% and ensuring they do stack

And then there’s a few things you can do in the UTM side too

#everything-marketing - November 08, 2024 at 03:06 PM

For influencer sourcing: Pretty broad 3-100k. Engagement >2-5% depending on campaign. Audience demographics dependant on campaign. Use keyword search to narrow down to ones that talk about relevant topics. Then manual search.

For conversion to affiliate: biggest levers are strong product (that they genuinely want to use themselves) & affiliate offer (particularly commission). Alongside that it’s having a system to build relationships with each in the most efficient way possible

#everything-marketing - November 06, 2024 at 10:55 AM

Social Snowball & SARAL both elite options!

#everything-marketing - November 01, 2024 at 07:50 PM

And yet, they often do. Not to mention awareness, creatives to repurpose and spillover to other channels.

To be transparent, majority of our brands are not like lululemon, typically $1-10M annual rev range.

#everything-marketing - November 01, 2024 at 10:16 AM

1. 15-25% of influencers that we seed end up becoming affiliates. I know a lot of brands & agencies see lower – really depends how much time you put into relationship building.
2. Top 20% drives 60-70% of revenue

#everything-marketing - October 31, 2024 at 04:56 PM

No stress <@U07ULUG4E57> - ping me if you have any more questions. Happy to be a resource

#everything-marketing - October 31, 2024 at 12:53 PM

Yes - outreaching 4-5k influencers per month and sending out 1000+ packages.

Finding great creators at scale is a mix of:

1. Building a detailed Ideal Influencer Profile
2. Filtering using tools like above
3. Manually checking each one to ensure brand fit And yes we’re a small team of 7

#everything-marketing - October 31, 2024 at 10:58 AM

We seed 1000+ influencers per month across clients like lululemon, Fussy etc.

Fundamentally hard to track results from seeding, so instead we typically use it as a funnel to bring influencers in on an affiliate capacity.

Basically seed influencer -> build relationship -> convert into affiliate.

Then use UTM links and discount codes for hard attribution, post purchase survey for soft attribution.

We use a number of different discovery platforms to find influencers (Tagger, Modash, SARAL, Archive) and typically find 15-25 vetted, high quality profiles per hour.

#wins-and-humblebrags - October 26, 2024 at 06:23 PM

Layers of approvals later but just signed our first Fortune 500 brand to scale their influencer-affiliate program at augmentum-media.com 💥

#general-chat - July 29, 2024 at 11:20 AM

Quite a few questions:

• What size influencer?
• Expected whitelisting spend?
• Unlimited or temporary usage?

#paid-media - July 28, 2024 at 07:22 AM

@Nativ Yanko

#everything-marketing - July 27, 2024 at 06:20 PM

@Wyatt Kern

We’ve found no single approach to the influencer channel works best in isolation, but the large majority of brands find best results utilising a mixture of three core strategies. That is:

1. Influencer Seeding
2. Influencer-Affiliate
3. Paid Partnerships Each funnels into the next. Do seeding at scale, then nurture into affiliates, then run paid partnerships with the best.

In the ‘mumfluencers’ niche in particular this works incredibly well (being the most engaged audience on Instagram). We’ve outreached over 4000 Mumfluencers for one client alone (8-figure personal care brand) and consistently see great results both with awareness and conversions.

While I can’t share detailed info on public forum, ping me a DM and can go into more details on any queries about how best to approach influencer as a channel

#everything-marketing - July 26, 2024 at 05:02 PM

We use SARAL and Tagger for influencer discovery. Responsiveness comes down to good targeting + outreach message. Happy to share examples of our winning outreach sequences (35%+ opt-in rate for influencer seeding)

#everything-marketing - July 26, 2024 at 11:38 AM

Same question as Alicia. If it’s the latter I recommend GoAffPro, Social Snowball or SARAL depending on price point / functionality required. Happy to run you through the pros and cons

#everything-marketing - July 23, 2024 at 07:50 AM

SARAL talk to @Yash Chavan

#everything-marketing - July 22, 2024 at 07:54 AM

@Will Laurenson

#general-chat - July 16, 2024 at 07:30 AM

@Emil Aghakian DM me your email and I’ll ping it across

#everything-marketing - July 11, 2024 at 09:30 AM

Vouch for @Tobi Chapman !

#general-chat - July 04, 2024 at 04:36 PM

Can help here – we used to run a lot of UGC for clients so happy to share our roster (we take zero margin as it’s not a service we run anymore).

DM me your email and I’ll send it over

#general-chat - July 04, 2024 at 12:07 PM

Vouch. @Pietro Pelizzari is the man!

#everything-marketing - July 03, 2024 at 11:28 AM

Yeah we do a fair amount of scale across clients. What’re your apps?

#everything-marketing - July 03, 2024 at 11:27 AM

@Will Laurenson

#logistics-operations - July 01, 2024 at 11:43 AM

Can recommend a great 3PL in China. DM me your email and I’ll intro @Viktor Thestrup

#general-chat - June 29, 2024 at 01:28 AM

@Aditya Mahapatra may be able to put you in the right direction

#everything-marketing - May 17, 2024 at 10:57 AM

@Yash Chavan SARAL

#general-chat - May 12, 2024 at 03:22 AM

We use a mix of sheets + SARAL + Social Snowball. Way more efficient than it sounds use cases – each has it’s only use cases so it’s just a matter of understanding how to link them all together. Best tech stack for performance that we’ve found in 2.5 years

(for context we’ve outreached 10,000+ influencers on behalf of clients in 2024 so far)