#marketing-paid
Thread
Anyone here work in the supplement space and had trouble keeping ad creatives compliant while still making them compelling?
I’m leading brand messaging for a supplement company, and I used to work at Goli in compliance within the influencer marketing team, so I’m very used to catching non-compliant claims and getting creatives revised. The brand I’m working with now has two marketing agencies, and even though I’ve already created a full creative brief and clear compliance guidelines, I’m still getting ads back that aren’t compliant. For example, claims like “No more insomnia.”
I keep explaining that we want the ads to be enticing, but they still have to follow compliance rules. Has anyone else run into this and how did you handle it?
Depends on your relationship with the agency and who holds the cards. I'd try and have non-compliant ads tied to their fees. E.g. they don't get paid for any ad creative that doesn't comply.
Yeah that makes sense. Will definitely have to set proper expectations.
I made a custom compliance GPT for a very nuanced and restricted niche and that was really helpful. You could create something like that and have them run all the ads through it
That is very smart. I'll definitely look into it.
@Anthony @Sambhav Chadha?
<@U09KB376KV3> I'm having them edit the creatives before they goes live, so not really. I know they stated that they've worked with other brands in the space, and I guess they didn't take compliance into consideration, which is why I'm getting some pushback.
Yeah, Goli definitely had great products, and it’s really where my compliance journey started. I’m grateful for the opportunity I had there.
Yeah, that's true. I'll definitely give them the list of keywords they shouldnt use. Thanks, I really appreciate this suggestion.
@Jeremy Sniezko wait im intrigued, mind expanding on that? Custom GPT for restricted niche? We're scaling ad creative and expanding our creative partner bench so it'd be nice to be able to have this be a thing for us (in the supplement space too). We've just hired an automations specialist who will spend the first few weeks learning all bottlenecks across team members, then prioritize projects that would be most impactful. I'm sure we could pass this off to him. Would love to learn how you built that / if that's something we could get our new hire to do!
@Katherine Jacobson It should be very easy for them to build. You would basically just upload a knowledge doc to the GPT with prohibited words, claims, etc. You could use it purely to run scripts through as a check or create also use it to brainstorm hooks and concepts or even write scripts. If you were to do that I would upload another knowledge doc with past winning scripts