#marketing-paid

Thread

Vilius Venckus November 11, 2025 at 08:01 AM

Hi all! For the ones that started Black Friday early, how are your Meta CPC costs compared to last year so far? We're seeing a big increase, especially in EU (50% vs LY)

Charles Tichenor IV November 11, 2025 at 11:16 PM

why are we looking at CPC on Meta>

Andres Alla November 12, 2025 at 06:07 AM

First time looking at CPCs in a long time.

Last year month date: $1.46
This year month to date: $2.02

Performance have never been better lol

Vilius Venckus November 12, 2025 at 05:35 PM

Thanks! Helpful to see this.
We’re looking and many things and returns are key but we were surprised by such a high cpc jump. Curious to see what other brands see.

Charles Tichenor IV November 12, 2025 at 07:17 PM

Hows the GPT this year vs last?