Charles Tichenor IV's Profile
Charles Tichenor IV
Recent Messages
#paid-media - June 17, 2025 at 03:03 PM
And no, there is no product profile that scales faster than others and a lot of people will say a lot of things on the Internet and almost all of it is bullshit
Products and niches don’t scale business models do
And it is not uncommon for people to be sitting on a far more efficient business model than their ad spend is currently taking advantage of
Also, most of those people that you’ll see bragging about two or 3X their ads spend at two or 3X ROAS don’t tell you about what happens the next week when it all breaks
#paid-media - June 17, 2025 at 03:02 PM
Bro, targeting by the way is focusing your ads spend on the people who are aware of your business and engaging with your brand the way that I’ve taught people to do this for years is by focusing on site traffic and people who have engaged with your Instagram account or our following you this way, you’re reaching that high-quality traffic for a much lower price and odds are at a couple hundred bucks a day. You don’t need to be reaching anybody outside of this audience once you learn how to build it.
#paid-media - June 17, 2025 at 03:01 PM
I would definitely check search and email list because that’s why you’re running the ads
Remember, Facebook ads don’t make sales. They attract more attention and amplify what your business already does. It’s essentially buying more organic traffic that goes through the rest of your marketing funnel.
#paid-media - June 17, 2025 at 03:01 PM
We were talking about Videos work way better remember that videos tend to earn more attention and statics tend to sit lower in funnel
Even when you’re using broad targeting
And this is because they tend to be more engaging and statics can be shown in more places
It’s not about finding a killer ad it’s about having the combination of images and videos that get you to an efficiency that’s good enough across your overall marketing mix for eating to be able to spend more money
#paid-media - June 17, 2025 at 02:58 PM
If almost all of your friend is coming on me and you are super efficient my biggest question is why are you not spending more on the channels that it drives?
Instead of doubling your spend on Facebook why not add 10 20 or 30 to other channels that are more effective than it and as you scale Facebook these other channels should also scale proportionately
I’ve managed the counselor spending 50 bucks a day and others that spend six figures and if you look at only the top of your funnel and scale it without the expectation of performance will be less efficient than you’re kind of just leaving money on the table and creating more problems than you solve
#paid-media - June 17, 2025 at 02:56 PM
Remember that when you’re bumping the spin, you are bumping in uncertainty essentially a 5% change means you’re 95% confident and 100% change means you have 0% confidence in the outcome because you’re asking machine to leverage its data to do more work and it sounds to me like you had an employee that was great at doing 10 things so you fired everyone else and asked you 20 andyeah when you do that, the performance won’t hold up
#paid-media - June 16, 2025 at 08:27 PM
1: okay... so thats a BIG leap on the data...
• (could we do 5 or 10% a few times a week and 2-3x over the month?)
• more spend = less profit per dollar especially with big bumps
2: I hear that, but its also Attribution based, and not true money...
• spiking budgets outpaces the ability to leverage the incremental impact on other channels
3: Is this Broad? are we doing any "Broad Retargeting"?
• and if we only have videos, it makes sense that your ads would stay TOF
• but is that bad? do we see a search and email lift?
• have we done a 4Pi to see where the spend is going in the funnel?
#paid-media - June 16, 2025 at 03:01 PM
I have a few Media Buyers looking for some extra work...
Contract based
Highly trained
straight up killers
#paid-media - June 16, 2025 at 03:00 PM
3 questions:
1 - why a 50% bump?
2 - why are we using ROAS?
3 - whats your audience?
#paid-media - June 13, 2025 at 06:00 PM
Foreplay
full stop
#self-promotion - June 09, 2025 at 02:09 AM
The Most Dangerous Man in Meta Ads: Business & Bullsh*t Podcast
From heroin addict to $1M/day media buyer.
From broke to building 8-figure brands for fun.
New video just dropped — the real story behind the strategist who changed how Facebook Ads actually work.
Watch now and see why the industry can’t ignore him anymore 👇
#paid-media - June 08, 2025 at 10:48 PM
I think the bigger brand, the more difficult it is to measure
but most folks have WAAAAY too many moving parts
if you can't measure the impact of your work
then you can't improve it
and thats a big issue
#paid-media - June 08, 2025 at 10:39 PM
Why guess?
We can see
This ad got more spend
What happens everywhere else
If the account is too complex for that
Then we can’t measure the impact
And that’s an issue
#paid-media - June 08, 2025 at 10:35 PM
I would argue that you can't ever track the whole journey
and that we have more than enough visibility now to understand the incremental nature of any ad or campaign
but thats me
#paid-media - June 08, 2025 at 06:04 PM
Relying on clicks to track performance became more or less obsolete nearly a decade ago
#self-promotion - June 07, 2025 at 04:48 PM
Why not $500k in spend?
#paid-media - June 04, 2025 at 07:16 PM
Summer is more expensive than Spring
Trump is bad for the economy
ROAS is also not Money
#paid-media - June 04, 2025 at 05:49 PM
The MOST SCALABLE Facebook Ad EVER!? | Facebook Ads in 5
#paid-media - June 04, 2025 at 05:49 PM
I’ll be sharing live during th event
And publishing all the presentations with my commentary over the next few weeks
#paid-media - June 03, 2025 at 03:48 PM
okay..
Love that you're winning
but yea
the CC burned your funnel
have you heard of 32 Ads?
the 1 Campaign method?
I'm slammed this week, going to the Meta Summit etc
but Happy to dive into the account with you gratis some time soon
#paid-media - June 02, 2025 at 08:52 PM
a 32 ad?
its the optimal build for a dynamic ad
#paid-media - June 02, 2025 at 06:29 PM
also, don't listen to performance marketers when trying to grow a brand
#paid-media - June 02, 2025 at 06:28 PM
heres some info
#paid-media - June 02, 2025 at 06:28 PM
yea... thats terrible advice
#paid-media - June 02, 2025 at 06:27 PM
remove the cost goals
rebuild as flex ads in a 32
and spend that way
the cost controls is fucked till late q3
#paid-media - June 02, 2025 at 06:27 PM
this is setup to deliver a small amount of money
in an expensive time
across a lot of assets
and just waste cash
#paid-media - June 02, 2025 at 06:26 PM
why cost goals?
#paid-media - June 02, 2025 at 06:26 PM
why 20 ads?
#paid-media - June 02, 2025 at 06:26 PM
why clicks?
#paid-media - June 02, 2025 at 06:26 PM
they ONLY work when the supply and demand curve is capable of arbitrage
thats essentially october to Feb, and then a short run from late march to early jun
less people
on fewer devices
for shorter times
spending less money
Remember that Cost Caps use more data than they make
so they are a depreciating flywheel
they only work until they dont
and then you dig a deeper hole to climb out of
I was part of the Alpha, and wrote the playbook back in 2018-2019
At more then 20%(ish) of spend
it becomes far less incremental
and gets worse fast
and when it breaks
everything is fucked
#paid-media - June 02, 2025 at 06:23 PM
done this for years
love the thinking
#paid-media - June 02, 2025 at 03:38 PM
Cost Caps are going to be TERRIBLE for another few months
Happens every year
eventually you get away from using them as more than 10-20% of your budget
#paid-media - May 29, 2025 at 03:50 PM
who all is going to the Meta Performance Summit?
#paid-media - May 27, 2025 at 06:30 PM
but this is all subjective and not predictive
its a performance marketing fix
but not a brand growth tool
as for how to measure
Add spend to Facebook
what happens to revenue on other channels
and across the biz as a whole
easy to measure
not subjective either
requires no tech
or change to BAU
#paid-media - May 22, 2025 at 02:47 PM
I think I can help
lets DM
#self-promotion - May 20, 2025 at 02:38 PM
Want to dive deeper with your ads? Join Disrupter Academy for a 7-day free trial and take your marketing to the next level! 🎓
#self-promotion - May 20, 2025 at 02:37 PM
Hey!
Here’s the full 9-lesson course I mentioned—this is the exact automation system I use to scale ad accounts without wasting hours stuck in Ads Manager.
No fluff, no gatekeeping. Just the real stuff I use every day.
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Would love to hear what you think after you watch it!
‼️P.S. It’s way easier than you think. But only if you build the system — not just more ads.
----------------------------------------------------------+
#self-promotion - May 20, 2025 at 02:37 PM
My automation system has made brands hundreds of millions
It’s the same exact process I use across every account I touch
Now I’ve turned it into a 9-lesson, step-by-step course
You’ll see my actual screen—no secrets, no gatekeeping
Just free tools from Facebook, and the rules I built to scale everything
Creative testing, budget control, scaling—it’s all in here
For the first time ever, I’m giving it away for $0
#paid-media - May 17, 2025 at 07:57 PM
I know a good source for managed accounts
Why are you trying to buy them?
#new-york - May 16, 2025 at 05:59 PM
YO NYC
Who wants to get a cigar with me tonight?
#paid-media - May 16, 2025 at 04:13 PM
Automate. Optimize. Scale.
Your Meta ads shouldn’t need babysitting.
This new YouTube video shows how to use Meta’s free automated rules to scale profitably—without micromanaging.
•Set stop-losses to protect your spend
•Use intraday triggers to scale faster
•Build SOPs that run the account for you
•Grow with compounding budget rules (not spikes)
•Reactivate winners automatically
It’s not just theory—I show you exact setups from real accounts.
#new-york - May 10, 2025 at 03:52 AM
What’s your panel @Brandon Blum ?
#new-york - May 08, 2025 at 02:48 PM
I'd love to do this
I am partner in an 8fig ecom brand, plus have my own 7fig education biz on Shopify and coach countless others
#self-promotion - April 27, 2025 at 06:38 AM
WATCH PARTY AT 1:30pm PST -
OVER $2K in Giveaways in Prizes during the Premiere
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I want to make sure you're there. Not only will you get insider strategies to scale your business, but we're also giving away gift cards and a FREE Annual Pass to Disrupter Academy!
#paid-media - April 24, 2025 at 04:30 PM
you can automate the input into google sheets... and even a dashboard with graphs to make it easy
but DO NOT pay for a 3rd party solution
it'll just be a MASSIVE time suck and waste of $$
#paid-media - April 22, 2025 at 08:48 PM
can we use google sheets?
#self-promotion - April 14, 2025 at 10:22 PM
How to be a Media Buyer in 2025 | Earn 6 Figures (Full Course)
#self-promotion - April 14, 2025 at 10:21 PM
If you want to make six figures as a media buyer- this is for you
I broke it down into a 6-part full course, where I show you exactly how to build a successful media buying career
I share my personal journey and went from heroin addict to paying myself over a million dollars a year
Inside, I cover the essential skills, career paths, and steps to building undeniable value as a media buyer
Plus, I share advanced strategies to help you land clients, grow your personal brand, and scale to six figures
And I’m giving it away for FREE
#paid-media - April 14, 2025 at 03:25 PM
CBO
1 Campaign per Business Objective
We don't use predictive bidding
or non-scientific styles
and prioritize volume of data
So... kinda, the opposite of Peter i guess lol
But his is an early win, low volume high level of effort
mine is slower wins... high volume low level of effort