#marketing-paid

wwe.hyoufinejewelry.com

We had a decent weekend (1.7X of 2024) ROAS was better than what we have had all through the last quarter - but lower than mothers day.
Scale is 2X higher.

We are seeing fall in conversion at the end of the day i.e. after 6pm eastern relative to last year.

Spend is also now uniform and around our budget compared to 2024 when it was going through wild swings