#paid-media
Thread
Hey there.
So my client is having budget of $150 per day and the average aAOV is 100 - 400$.
I've tested everything in the account from campaign structures to ASC - the revenue is not consistent we get 2-3 orders in a week.
And due to that the ad account is not exiting learning phase - what should I do?
Increase the budget to 300$ is the only solution?
Client niche is linen womens clothing.
okay even in indian market where CPM is low.
yes -- basic budget would be (CPA*50)/7 as daily budget to get out of learning, you can go bit lower than this ofc but generally if your goal is getting out of learning you start there
@Dipesh Kataria - Change your conversion event to ATC or Initiate checkout.
How many creatives are you testing per week?
If you change the conversion event to ATC, can you carry the learnings on the campaign forward to purchase optimized campaigns later?
@Christopher Parrett this is doable - but does it bring purchases as usuall?
I couldn't test enough because of this budge @William Tickle
what another option i have is lower value product they have which tote bag which is aroung 40$