#paid-media

Thread

Dipesh Kataria October 04, 2023 at 07:32 AM

Hi there,

In one of my Meta ad accounts - We have 3 Hero Products.

What would be the best campaign structure for testing and middle bottom too?

Also Middle and BOF with social reviews and trust angles are giving only 2-3x roas.

Hew Moore October 04, 2023 at 03:04 PM

Dynamic ads in CBOs, 3 creatives per adset, test 2 adsets per week per campaign. After 3-5 days of testing and you have a profitable adset, get the post ID of the best combination dynamic ad and duplicate that into a new adset to scale.

Wyatt Kern October 04, 2023 at 09:18 PM

@Hew Moore And that winning adset just has the single combination?

Hew Moore October 04, 2023 at 09:33 PM

Yes grab the post ID of the winning ad with the most engagement from your dynamic ad and then post the ID in a new adset/ad.

Kanish Jain October 05, 2023 at 01:14 AM

If 3 hero products have different AOV's then best to have 3 different campaigns as CPA targets for them would be differet

An ABO structure for all with 2 to 3 ads in each ad set