#paid-media

Thread

Dipesh Kataria January 06, 2025 at 06:51 AM

Hey guys, in ad campaigns highly targeted audience is seeing ads more frequently theya re loving the product but not buying and are tortutred by the ads frequency.

How do i apply frequnecy caps?

Also running this on broad, does interest works these days?

Fergal Dinan January 06, 2025 at 12:17 PM

"loving the product but not buying" is a contradiction — what do you mean buy this?

If you're using a broad audience you can adjust frequency by launching new creative angles to target different audience + format styles.

If you're running ASC, launch a regular campaign instead.