#general-chat
Thread
Hey guys, since meta and google all the media buying has been automated completely clients are realizing AI's power more than ever.
People are replacing agencies for everything.
Do you think, d2c agencies value will decrease and it will become a commodity market. as if it was just a trendy business?
What are your thoughts to evolve your agency biz model? to earn most net profit + giving highest amount of value to d2c founders?
AI will never replace agencies, as everyone has access to the same tools. They need the best people to implement those tools better than anyone else.
People are also forgetting that Google and Meta’s algorithms were already AI. They were already far more clever and complex than one person could understand, and so just because it’s become more advanced does not mean everyone can turn on an ad and print sales
i think so we're being dellusional here because many of dtc brands have fired agencies directly as they've hired a operator at very less cost of what they were paying to agencies and are 100% happier?