#paid-media
Thread
Hey guys,
I've a problem with high AOV product. My client sells bedshets made of 100% linen - they're new ot the market bu their aov is very high.
Meta ads doesn't look promising, what do i need to do do i need to extend the funnel?
Why do you say Meta doesn’t look promising? High AOV products have a long consideration cycle/longer buyer journey so keep in mind that ads will need more time to convert.
I’ve had a client with a $3.5k AOV product. We were sending traffic to the product page and it worked as he had product market fit.
how much. are you spending per day?
$400/day
@Dipesh Kataria we've had some luck running ads to Advertorials for a $325-$400 product. cut CPA by $50
TY@Nik Sharma for the recommendation!
@Jake Singer running ads through meta or from native platofrms?
can you elaborate the funnel and how the internal meta structure looked like?
Sure, @Dipesh Kataria through Meta, yes.
At the top there's a static ad that was inspired by these Unilad article posts below.
Primary Text: Calling out who the product is for and a list of pain points and benefits.
Ad Headline: (Avatar) Need To See This >
Description: 6 Reasons They'll LOVE It
CTA: Learn more
The ad links to an advertorial. The page starts with a short catchy story about the problem the product solves.
Next, mention of a surprise in the article (which is a discount code at the end).
Followed by a listicle. 6 Reasons (Avatar) Loves Product Name.
Lots of lifestyle photos peppered in.
I added more forward CTAs towards the bottom on the advertorial along with some screenshots of happy customer comments.
Hope that helps.