#general-chat
Thread
Guys just a normal chat - is it good to have a 3-4 day anniversary sale for brands?
like i see - most of the discounted customers neever return and their co-hort is very less retentive.
also for a brand that doesn't want to discount but still achieve large numbers? - any creative idea of how should we do it? - open to all crazy answers
In the space I work in (fashion), brands with followings do well with 'Archive Sales'. Just another way to spin sale, but it works, look at the row, reformation.
Yeah, generally. People always love a reason to celebrate, so that's a good opportunity for a 'special day' to celebrate and get folks excited about on social media -- especially if you can also use it to boost brand awareness assuming you have an engaged following.
As for other ideas, there's also research that shows better results when the sale event ties to the business (e.g. a bakery that makes pies celebrating Pi day) and when it's creative/fun. I summarized it in a blog post and you can read the full research study (from the Journal of Consumer Psychology).
We use it to create excitement by offering early access for 'members', limited edition colorways and 'doorbusters'. Our birthday sale drives revenues second only to BFCM.
nice
thanks @Gabriel A. Mays it helps