John Dyall

#everything-marketing - March 12, 2025 at 12:41 AM

For those that are doing a lot of influencer seeding, what is your process and what are some best practices we should be a aware of?

We are wanting to send our pizza dough out to 20–30 micro and nano influencers but we only sell/fulfill out of the US, so our influencers need to be in the US as well.

We are starting with Instagram and have found a few manual techniques to find influencers, but it's a lot of manual work considering most we come across are not in the US.

How do we do this at scale where we're seeding 50–100 new influencers per month, and what's the best way to keep track of each influencer?

#amazon - February 16, 2025 at 11:48 PM

Does anyone have a swipe file, doc, newsletter, etc... for Amazon listing image and A+ best practices?

Looking for something similar to this...

https://lemon-duckling-a7c.notion.site/Product-Page-Anatomy-13e6c280c81d8011bd40f09c144abee9

#jobs-and-talent - February 10, 2025 at 11:20 PM

Does anyone have a good graphic designer they'd be willing to intro to?

Looking for someone (or a small agency) that can help with volume (ie. small Amazon listing tweaks, producing batches of static content, etc...)

Big plus if they're good with illustrations and more nitty gritty design too!

#amazon - October 30, 2024 at 05:41 PM

Hey guys,

Is anyone aware of anyone in the Amazon space that does hands-on training?

Not interested in outsourcing to an agency. Basically looking for an intensive training program that will give our team the knowledge & know how to manage the Amazon channel. If this training helps us build out systems & processes that revolve around our business, that would be even better.

Thanks!

#tech-talk - July 24, 2024 at 06:57 PM

@Alex Schinasi — Not really. Triple Whale has some of the metrics, so using that for now.

#tech-talk - July 18, 2024 at 07:31 AM

Primarily but if a tool does more, that's great too

#tech-talk - July 16, 2024 at 05:48 PM

Looking for a dashboard that can show live funnel analytics. I'd like to see metrics like our ATC rate, checkout rate, etc... so that we can stay on top of site performance to quickly diagnose issues or wins even. Does anyone have any recommendations?

#tech-talk - July 13, 2024 at 10:48 PM

Anyone shipping refrigerated and/or frozen DTC? Curious as to how others handle orders that end up ruined due to courier delays? Is there a solution out there that insures cold chain orders, a software that automatically files claims to FedEx on your behalf, etc….?

#tech-talk - June 29, 2024 at 09:22 AM

Hey guys,

I've been shopping around little CRO tweaks here and there with devs and I'm noticing that A/B testing can get pretty expensive pretty quickly.

I was thinking that we could start using a page builder as we go so that we can have a more drag & drop-like website that enables me to make changes on the fly.

With that being said...

1. Do many DTC brands take this approach? Is there a downside to doing this?
2. Do you know of any page builder apps where we could easily/instantly duplicate our current product page from our theme using that as a starting point and then modify from there using the page builder?

#amazon - June 29, 2024 at 09:18 AM

I think it would work since if I'm not mistaken, those two variations would have separate SKUs and I believe Marketplace Connect connects to products using the SKU.

#amazon - June 28, 2024 at 08:15 AM

As in, if you have Product A, you want to create an FBM listing AND an Amazon listing and tie only the FBM version back to Shopify? If so, I think that would work... but the way I use it is for an FBM only listing, but I can't see why it wouldn't work the same.

#paid-media - June 25, 2024 at 07:56 PM

Does anyone have a creative testing framework and/or set of processes for Meta they'd be willing to share with me? We are at ~$40k/month in revenue, so looking for something that will pack a punch but not put us so down in the weeds that we spend all of our time testing the nitty gritty that won't move the needle at this mark.

#paid-media - June 25, 2024 at 07:53 PM

@Christopher Parrett – I am on the free version of Triple Whale. No GA4 or Northbeam. Do these tools give the ad platforms better data so that we can serve better ads, get better ROAS, etc... or are they purely for getting a better sense on attribution?

#paid-media - June 25, 2024 at 07:51 PM

CAPI was set up, but it wasn't on the maximum setting... I believe Enhanced is the max? In any case, I swapped that over so hoping that helps some. I've also installed a post-purchase survey to ask customers how they heard about us. No one has said Amazon yet, so problem might be solved...

#amazon - June 25, 2024 at 07:47 PM

Do you have a link to the listing you could share? Also, when you say sub box, are you primarily trying to push and optimize for Subscribe & Save?

#amazon - June 25, 2024 at 07:45 PM

But try editing your listing and adding a "List Price" if you haven't already. Might get the strikethrough easily that way.

#amazon - June 25, 2024 at 07:44 PM

There is a certain formula for this somewhere in Amazon's TOS, but off the top of my head, I believe you actually have to sell at that MSRP for a certain amount of time before you can get a strikethrough price against that value.

#amazon - June 25, 2024 at 07:43 PM

Hey @Phil Li –

I do exactly this where we run FBM orders through Shopify so that our 3PL can pull from there. If that's what you're trying to do, Marketplace Connect is what you need. Pretty reasonably priced at $99/mo I believe and has always worked flawlessly for me. Also, as an FYI... I think it used to be called Codisto so you may need to look it up that way.

#paid-media - June 22, 2024 at 10:22 PM

Hey guys,

We are an Amazon native brand, but have been scaling up Shopify since January with Meta and Google Ads w/ ~90% of spend going to Meta.

Our here product that we're pushing is our 25 x pack of dough balls. We've sold ~4,000 boxes on Amazon so spillover from that platform is concerning me some.

If you look at our our total MER for Shopify, it's always hovering around 3x, but Meta is consistently reporting around 2x...

How do you guys figure out what's moving the needle? Is there a way to dissect the traffic sources to understand if it's a matter of Meta underreporting, if it's Amazon spillover, etc...?

I don't want to continue scaling Meta ads on the assumption that that's yielding us a 3x ROAS when in actual fact, it's Amazon spillover that's inflating our MER and our Meta ads actually are running at 2x ROAS.

How do I get to the bottom of this?

#everything-marketing - June 13, 2024 at 04:39 AM

Thank you so much!

#everything-marketing - June 13, 2024 at 04:23 AM

Anyone have a CRO checklist they'd be willing to share?

#everything-marketing - June 11, 2024 at 10:32 PM

Hey guys,

I am the Founder of pocobero.com and we are in need of someone who can help out on the CRO side.

That person would work directly with me to implement & split test different CRO tests on a bi-weekly basis, with speed being a high priority.

Looking to pay on an hourly or project basis.

Does anyone have anyone they'd recommend?

Thanks!

#general-chat - April 18, 2024 at 11:46 AM

What are your guys’ setups for forecasting cash flow? I’ve found a few templates online but I’m more interested in the nitty gritty of e-commerce and how you guys are populating the forecast as you grow?

#everything-marketing - April 09, 2024 at 06:22 PM

Looking to buy customer data (e-mail list, social media accounts, etc...) from a competitor that is dissolving.

I am trying to figure out what due diligence needs to happen here, and how to attach a valuation to these assets.

Anyone have any suggestions, know anyone that has gone through a similar acquisition, etc...?

#jobs-and-talent - March 12, 2024 at 08:37 PM

Looking for a Data Analyst who can help out on a few freelance projects.

We basically get a bunch of CSV data from our 3PL that we are wanting to drop into a model that matches up all the fees to our Amazon/Shopify orders.

If you know anyone that can help out here, please send them my way!

#paid-media - February 14, 2024 at 08:54 PM

Anyone have a good, affordable graphic designer who can take a brief, and a few ad examples, and bring it to life?

Trying to produce simple ads (in a few different formats) like the below example for $100-200 each. Is this reasonable assuming the product photography is supplied?

#paid-media - January 26, 2024 at 04:00 AM

For Meta Ads creative, what is your process/flywheel for cranking out creative?

We just hired a media buyer with the expectation that they can do some light lifting on the creative side, kick feedback back, creative ideas, etc...

But we want to help support them with some sort of creative system.

ie. Do you outsource all creative, are you doing bits in-house and then outsource the rest, etc...

#meetups-events - January 11, 2024 at 10:52 PM

Hey guys,

I just moved to Santa Monica and would love to meet up with other e-commerce founders or even get involved in any community groups that might exist.

If you’re interested in connecting, shoot me a messaged!

#paid-media - December 01, 2023 at 06:04 AM

Sweet – just sent him a msg. Thanks!

#paid-media - December 01, 2023 at 05:50 AM

What's his background? Does he run one?

#paid-media - December 01, 2023 at 05:43 AM

Hey all,

We do frozen food products, and rely heavily on our frozen 3PL partner to handle our DTC fulfillment.

So far, our experience has been terrible with these guys to say the least.

We're at our breaking point where we're considering taking warehousing and fulfilment in house.

Before we explore that, I am wondering... Has anyone here had a positive enough experience with a frozen 3PL to a point where you'd recommend them?

Thanks!

#amazon - September 08, 2023 at 05:45 PM

I'll be there @Fred McKinnon!

#general-chat - September 05, 2023 at 01:31 PM

I’m currently trying to solve this as well.

For background, I’m coming from Amazon where I use A2X to break out the payouts, which works very well and ties into QBO seamlessly.

It looks like A2X ties to Shopify as well so it might be worthwhile looking into that? That’s what I’ll be trying… I’ll keep you posted!

#amazon - August 31, 2023 at 01:32 PM

What's the weight of the pallet?

You've tried creating a shipment in Amazon Seller Central and you're receiving an error of some sort?

#paid-media - August 25, 2023 at 01:01 PM

I would 1000% recommend Wise. I'm a Canadian individual with a Canadian Corp and do pretty well everything in the US.

Wise has been a game changer for me, and their fees are extremely reasonable!

#paid-media - August 24, 2023 at 02:02 PM

Our supply chain is configured in a way that we send materials to our co-packers so that they can produce the finished goods.

So if you can picture this, at any given time we have multiple counts of different materials at multiple different locations.

This is a combination of inserts, boxes, tape, etc...

Anyone have any sort of system (excel spreadsheet, SaaS tool, etc...) for a similar setup to keep track of everything including what's inbound and outbound?

#amazon - August 20, 2023 at 02:28 AM

Can you send a link to your listing(s)?

#amazon - August 17, 2023 at 12:41 PM

#amazon - August 17, 2023 at 12:41 PM

Here's a good example...

https://www.amazon.com/Goodwipes-Flushable-Biodegradable-Botanicals-Dispenser/dp/B08[…]tplaceID=ATVPDKIKX0DER&qid=1692275961&s=merchant-items&sr=1-1

On the PDP, you see 7 slots (they have a video in the 7th) but when you actually click one of the images you see 8 here...

#amazon - August 17, 2023 at 12:38 PM

You get 7 carousel slots that will display (including the main image) but you technically can upload more...

It's just that the consumer will have to click one of the images to see the extended carousel for the others.

#paid-media - August 16, 2023 at 05:54 PM

Looking to launch a site from scratch...

Anyone have any recommendations on a freelance dev that could help?

#paid-media - August 14, 2023 at 09:43 PM

I should also add that if there is anyone that is trying to do the inverse (native to Shopify but looking to expand into Amazon), I would love to chat with you!

#paid-media - August 14, 2023 at 09:38 PM

Hey everyone,

I run an ecom brand that does just shy of $1M in the pizza space… We do about 95% of our revenue on Amazon, but want to branch out and go more after the DTC side using Shopify.

Long story short, we have a catalog with great cross selling ability and a solid supply chain. Just need support on the marketing end.

Does anyone know or have experience working with an agency that can help take us from 0-1 on Shopify? Basically looking for paid media, creative, and LP/PRP CRO support.

Thanks!