#everything-marketing

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John Dyall March 12, 2025 at 12:41 AM

For those that are doing a lot of influencer seeding, what is your process and what are some best practices we should be a aware of?

We are wanting to send our pizza dough out to 20–30 micro and nano influencers but we only sell/fulfill out of the US, so our influencers need to be in the US as well.

We are starting with Instagram and have found a few manual techniques to find influencers, but it's a lot of manual work considering most we come across are not in the US.

How do we do this at scale where we're seeding 50–100 new influencers per month, and what's the best way to keep track of each influencer?

Anubhav Narula March 12, 2025 at 05:05 AM

@Yash Chavan ^

Tobi Chapman March 12, 2025 at 08:06 AM

@Sambhav Chadha @Aditya Mahapatra!

Sambhav Chadha March 12, 2025 at 10:04 AM

Thanks Tobi. We’re seeding 1000+ influencers per month across clients so feel like I’m qualified here

  1. Discovering influencers – use tools like Modash or SARAL. Use filters to narrow down to exact demographics. Use keyword to find influencers that talk about relevant topics. Then manually vet by looking at content quality & comments.
  2. Tracking - hard but either use a software like SARAL or a google sheets CRM. We use a mix of both. Use a tool like Archive to detect posts tagging your brand. For SARAL talk to @Yash Chavan

Happy to help however we can too – feel free to DM or email

Courtney Siegel March 12, 2025 at 12:42 PM

Hi John - happy to talk and see how Skeepers can help - our tool does exactly what you're looking for, helps manage, automate and scale influencer gifting (for micro and nano)

Yash Chavan March 12, 2025 at 05:45 PM

@John Dyall, A lot of our brands and agencies (Like Sambhav above) are using a version of this Illuminati Model to scale, check it out. Happy to chat about how SARAL can bring discovery, outreach, social listening, affiliate tracking under one roof for you!