#tech-talk
Thread
Hey guys,
I've been shopping around little CRO tweaks here and there with devs and I'm noticing that A/B testing can get pretty expensive pretty quickly.
I was thinking that we could start using a page builder as we go so that we can have a more drag & drop-like website that enables me to make changes on the fly.
With that being said...
- Do many DTC brands take this approach? Is there a downside to doing this?
- Do you know of any page builder apps where we could easily/instantly duplicate our current product page from our theme using that as a starting point and then modify from there using the page builder?
I think almost all page builders would require you to rebuild the pages in their ecosystem.
As for your first question, there are downsides to everything but I think the upside far outweighs the cons
For the second one, not really, it'd be a higher upfront cost but much faster and cheaper to A/B down the line
A bit late but still...
Unless you are doing 100K+ visitors per month there is no reason for you to do A/B testing.
You'll never get enough data to justify the investment in A/B testing.
On top of that the results you do get would be severely underpowered and not really trust worthy.
Replo & Shogun seems to be some of the most popular landing page builders for Shopify. You can always try Unbounce as well (this one would require you to build out your first page manually but you can easily copy it after that+no native Shopify integration).