Alex Stewart

#ask-the-community - March 04, 2025 at 03:24 PM

I met the Yotpo team last week and strongly considering them for email and SMS

#ask-the-community - February 17, 2025 at 07:29 PM

Blondie on Kloof St! Unrivalled

#growth-and-marketing - February 12, 2025 at 06:40 AM

Hey Ruben, we should speak! It’s becoming a bigger focus for us too.

#ask-the-community - January 23, 2025 at 11:20 AM

Hey @Jenni Bailey - Calla shoes If you’re looking at larger scale SMS campaigns outside of the US, their pricing is crazy expensive 🫠

#tech-stack - January 21, 2025 at 09:55 AM

@Patrick Crowley Got a decent connection to the MD of International @ Yotpo …I just haven’t reviewed their email platform, to understand if it’s a valid alternative to Klaviyo

#tech-stack - January 21, 2025 at 09:46 AM

Anyone reviewed Yotpo as a potential?

#growth-and-marketing - October 09, 2024 at 11:26 PM

What Tom said 😅

#ask-the-community - October 06, 2024 at 05:08 PM

@Jenni Bailey - Calla shoes might be one to interest you because I know you’ve put focus on earned media.

#ask-the-community - October 06, 2024 at 05:05 PM

Hey, anyone interested in contributing towards a piece that’s going out in raconteur.net? (DA score 72) - back link included.

A mate is a business writer and looking for two more brands to contribute thought leadership around the following:

1.What's your starting point when launching a gifting marketing campaign (e.g. Black Friday, Mother's Day, Xmas etc?). Do you target a specific demographic or is it quite varied?

2.How important is personalisation when creating gifting marketing campaigns? How do you make each shopper feel individual? What forms of personalisation are most effective?

3.Is it vital to now be multi-channel in your marketing efforts? Which online channels have been most effective for you?

4.Have you embraced automation (email) or AI to reach more customers at scale? If so, how exactly do you use those tools to appeal to gifters?

5.What's been your most successful gifting marketing campaign so far? What were the reasons behind its success? What advice would you give to an e-commerce business launching their first gifting campaign?

#tech-stack - August 24, 2024 at 07:24 PM

Wild Saturday night here and making sure that we have our shit together with Shopify’s upgraded Checkout Extensibility.

I’m reading Shopify’s upgrade guide and losing the will to live. Anyone else taken the time to really review things? I’m trying to figure out if it’s such a big priority for non Shopify Plus customers

#growth-and-marketing - August 24, 2024 at 07:17 PM

Nicely done @Jenni Bailey - Calla shoes - are you seeing more success via Qwoted vs the Lightbulb FB group?

I’m still in that FB group but there’s a big appetite for human interest stories and harder to find success on product round-ups/ product launches

#ask-the-community - August 19, 2024 at 04:20 PM

Hey @Patrick Crowley - any topic you need to get in touch about? Have a mate in the US on the partnership side and another colleague who is running the European sales team

#tech-stack - August 04, 2024 at 04:57 PM

Hi all, keen to hear if anyone has implemented a quiz, like Octane AI or similar?

I heard from 3 brands last week who raved about it, but their products are quite nuanced and a quiz could actually be helpful to customers.

If anyone is using a quiz:
1. How challenging is it to get customers/ prospective customers to fill this out?
2. Has it enabled you to segment better and improve the performance of your email marketing?

#ask-the-community - August 04, 2024 at 04:52 PM

Hey @Andrew Dowley it was a worthwhile evening.

As you’d expect, a load of tech partners and agencies attended. Nevertheless met some good people and there were solid takeaways from it.

The Q&A with the three brands were all in the skincare/ beauty category but it did get me thinking about the value of using a quiz to obtain better data on our customers

#ask-the-community - July 24, 2024 at 04:08 PM

Likewise! Really impressed with the platform so far

#ask-the-community - July 24, 2024 at 12:46 PM

Anyone London based and heading to this event in the Klaviyo offices on July 31st?

https://partiful.com/e/2Ef6oYWz7a4ROZKdvyuq

#ask-the-community - July 24, 2024 at 12:44 PM

Would be cool to see this collated for the ecomm tech stack for sure 👌

#ask-the-community - July 19, 2024 at 07:50 PM

Meta performance has been awful today! Trying to figure out if it’s the 30° weather and nobody is on their phone, or the outage has impacted meta too

We were doing better during Prime Day

#ask-the-community - July 17, 2024 at 03:24 PM

At something the size of Expo West, I did meet some founders who weren’t exhibiting but still took the opportunity to still try and find buyers at the free events happening, outside the expo halls.

I thought this was pretty cool and scrappy.

I wouldn’t just turn up at these huge events, unless I had a very clear plan of attack…otherwise it’s a trip to collect free samples from exhibitors

#ask-the-community - July 17, 2024 at 03:14 PM

Hey @Patrick Crowley I was at Expo West this year when I worked at Wayflyer.

Assume you mean to be an exhibitor though?

#tech-stack - June 24, 2024 at 02:05 PM

Cheers @Patrick Crowley would love to see what you uncover.

Obvious consideration would be Attentive and then I’ve seen they Bird (Amsterdam based) have recently shifted their business to be SMS focused too

#tech-stack - June 24, 2024 at 12:26 PM

@Patrick Crowley great shout on this channel 👏 .

It would be good to hear which SMS platforms 📲 others are using?

Klaviyo SMS for non US brands is outrageously priced, and I need to find a more cost effective solution.

Ideal scenario would be:

1. An SMS platform that is European first/ doesn’t charge European customers more than US customers.
2. Integrates or can pull SMS subscribers from Klaviyo. Would be great to hear any ideas or thoughts on this - cheers.

#linkedin-love - June 24, 2024 at 12:12 AM

Delighted to be here, thanks @Patrick Crowley