#ask-the-community

Hey, anyone interested in contributing towards a piece that’s going out in raconteur.net? (DA score 72) - back link included.

A mate is a business writer and looking for two more brands to contribute thought leadership around the following:

1.What's your starting point when launching a gifting marketing campaign (e.g. Black Friday, Mother's Day, Xmas etc?). Do you target a specific demographic or is it quite varied?

2.How important is personalisation when creating gifting marketing campaigns? How do you make each shopper feel individual? What forms of personalisation are most effective?

3.Is it vital to now be multi-channel in your marketing efforts? Which online channels have been most effective for you?

4.Have you embraced automation (email) or AI to reach more customers at scale? If so, how exactly do you use those tools to appeal to gifters?

5.What's been your most successful gifting marketing campaign so far? What were the reasons behind its success? What advice would you give to an e-commerce business launching their first gifting campaign?