Ollie Aplin

#paid-media - April 23, 2025 at 06:38 PM

#paid-media - April 23, 2025 at 06:35 PM

BID STRATEGIES HELP! 🤯

I’m looking for help with bid strategies as it seems like everyone has their own opinion on them. A lot of haters and a lot of believers. What’s everyone running? How are you using them?

For years I’ve just been using ‘Highest Volume’. But for years I’ve experienced huge volatility in our off season (Q2-Q3). I’m quite happy to breakeven during these periods so I’m thinking of testing ‘caps’ to control spend and performance.

But where do I start? Can anyone recommend a good YouTube video explain this?

For context:

• Targeting the UK and USA
• AOV = £53
• Target Meta ROAS: USA 1.4 / UK 1.2
• Target blended ROAS: 2.0
• Monthly spend: £65k

#paid-media - April 23, 2025 at 06:34 PM

My account no longer has ASC+ (Advantage Shopping Campaign).

It’s now just Advantage Sales Campaign - which is just a normal CBO campaign using Advantage+ targeting - which we’ve had for ages anyway.

So, I’m confused - what’s happened with the old Shopping Campaigns where you couldn’t control gender and could set a new customer cap!?

#jobs-and-talent - January 28, 2025 at 09:04 AM

Yes please @Harry Kerr

#general-chat - January 27, 2025 at 04:05 PM

FINANCE: Does anyone have a good UK accountant that has a good understanding of ecommerce?

#jobs-and-talent - January 27, 2025 at 04:05 PM

FINANCE: Does anyone have a good UK accountant that has a good understanding of ecommerce?

#paid-media - January 04, 2025 at 09:57 AM

If you do the things they recommend you’re account will likely die. Their advice has been wrong countless times in my experience.

#paid-media - December 23, 2024 at 03:31 PM

I can’t argue with the results I’ve been getting. Don’t get me wrong, I’m not crushing a 3 x ROAS on a daily basis but I am achieving consistent results and stability which makes running the rest of my business easier and more efficient. If you’re looking for some crazy ROAS hack, this ain’t it.

#paid-media - December 23, 2024 at 03:14 PM

Sure! https://www.youtube.com/watch?v=PQNPpKvmBwo&ab_channel=NickTheriot

#paid-media - December 19, 2024 at 02:00 PM

Thanks Curtis! So do I make a new collection with the new images or just edit the current collection? I can’t seem to find where I upload the new assets …

#paid-media - December 19, 2024 at 01:07 PM

DPA vs Catalog Ads! Can someone please explain the difference for me? I’m just getting started on these and they seem like the most complicated ad type in Meta. Also, how do I customise the images in the catalog so they’re not just boring product-on-white-background?

I only have 5 products in my catalog so don’t want a tool like Marpipe, I just want to do it myself!

#general-chat - December 18, 2024 at 10:22 AM

I think the rules of the community need to be updated or reminded, I’m getting so many DM messages which are essentially spam messages from agencies. I get enough of these on a daily basis in my email, I don’t want them in a private slack community. Would be good if there was a way to report these messages because I love the community here but these DMs are out of control.

#paid-media - December 10, 2024 at 03:02 PM

FB MONTHLY INVOICING HELP!!

Does anyone have a contact at Meta who would be able to help me with monthly invoicing?!? TL;DR we have monthly invoicing but no available credit to spend! Meta support and Accounts Receivable are hopeless and Meta Pro’s don’t seem to understand how the internet works.

#paid-media - November 14, 2024 at 02:40 PM

Does anyone else use app.foreplay.co and find it the most buggy and frustrating app ever or is it just me!?

#paid-media - July 29, 2024 at 09:31 AM

Theoretically how would one try and increase the ‘data freshness’ to real time? Has anyone actually achieved this, and if so how did you do and has it improved anything at all?

#paid-media - July 18, 2024 at 09:07 AM

Thanks everyone, appreciate the insights! I’ll take a look at Shoplift - unless anyone has any other recommendations?

#paid-media - July 16, 2024 at 03:13 PM

🤯 Landing Page Tests With Flex Ads!!!!

What’s the best way to do this? I want to test 2 different LPs but do I duplicate the Flex Ad with the 2 different links and put them in the same ad set or do we have them in separate ad sets in a control campaign outside of the main scaling campaign?? Another one for you @Charles Tichenor IV

#cx-retention - July 10, 2024 at 02:48 PM

Hi @Ashley Miyasaki - thanks, we’re a non-Shopify Plus store (just standard Shopify) do you have a link to your product? Thanks

#cx-retention - July 05, 2024 at 02:49 PM

https://www.richpanel.com/compare/gorgias

#cx-retention - July 05, 2024 at 02:49 PM

Richpanel looks to be the best after creating a demo account. It’s pretty much a clone of Gorgias. Has a direct importer for Gorgias so the migration is easy and it’s about 1/3 of the price with all the same features. It’s a no brainer.

#cx-retention - July 05, 2024 at 09:38 AM

Thanks everyone - I’ll take a look!

#cx-retention - July 04, 2024 at 02:39 PM

Gorgias VS ????????

Gorgias is getting crazy expensive and Zendesk is a bloated beast. What’s the next best alternative to Gorgias? What’s everyone using?! Thanks!

#paid-media - July 01, 2024 at 06:00 PM

Ha! Glad I asked the question and it’s not just me who’s head hurts 🤯

#paid-media - July 01, 2024 at 04:00 PM

I can see the breakdown but not for creative.

Also when I go to ad posts, there are zero flexible ad posts showing. So, for me, I can’t get a post id of an ad from a flexible ad 😞

#paid-media - July 01, 2024 at 03:23 PM

Ok so we’ll just have to sit tight and wait for Meta to update this

#paid-media - July 01, 2024 at 03:12 PM

But you could with a DCO ad?

#paid-media - July 01, 2024 at 03:11 PM

You’re joking!?

#paid-media - July 01, 2024 at 03:05 PM

NEW Flexible Ad Questions!!

1. How do you find the winning combo so you can see what’s working so you can do more of it?
2. How do you get the post-id of the winning ad so you can drop into another campaign? Another one for you @Charles Tichenor IV??!!

#paid-media - June 28, 2024 at 01:50 PM

Following. I’m still debating on pulling the trigger on Elevar. Can’t seem to get a response from anyone on this.

#paid-media - June 26, 2024 at 09:18 AM

Why is there a character limit on primary text on DCT ads (Flexible Ads)??? Is there a way around this? @Charles Tichenor IV

#paid-media - June 26, 2024 at 08:48 AM

@Mark H - I feel like it’s got a bit too bloated, there’s a few glitches and the accuracy has declined a bit

#paid-media - June 25, 2024 at 01:02 PM

Are there any good alternatives to Triple Whale?

#paid-media - June 21, 2024 at 08:53 AM

@Ron Wainbuch - did this fix it and did it negatively impact FB ad performance in anyway?

#paid-media - June 21, 2024 at 08:52 AM

@Rajesh Kumar - spike in unknown traffic with bogus email signups on non-popup forms + increase in comments = dramatic decrease in CVR and ROAS.

The only paid traffic we run is Meta ads and the UTM data for all the traffic is unknown. Some of the countries include Hong Kong which we don’t even target with ads.

#paid-media - June 20, 2024 at 09:32 AM

Meta ad bot traffic 🚨 !!! Is anyone else getting a lot of this? I’m getting so many bot comments on my ads - making me think I’m paying for all this bot impressions. I’d say roughly 10 comments per day are bots. Anyone found a solution to this? I’ve checked Audience Network placement and the impressions are almost zero so it’s not coming from outside Meta.

#paid-media - June 13, 2024 at 04:12 PM

So only 2 ad sets in the CBO (I’m assuming broad no LALs/interests)? And then 1 ad within the ad sets? Can you screenshot the setup?

#paid-media - June 13, 2024 at 02:18 PM

I can’t believe how many people are scaling ASC+ campaigns! 🤯

#paid-media - June 13, 2024 at 01:59 PM

Business as usual campaigns > your primary scaling campaign

#paid-media - June 13, 2024 at 12:23 PM

As a percentage of total spend how much of your daily budget should be ASC and how much should be Testing? I currently have it split like this.

• 15% ASC
• 10% Testing
• 75% BAU

#paid-media - June 11, 2024 at 05:00 PM

Yup!

#top-posts - June 11, 2024 at 08:52 AM

Thanks @Shin Takeda - I’d really love some insights into Elevar! @Nik Sharma

#paid-media - June 10, 2024 at 07:36 AM

Is anyone using Elevar - and if so have you seen an increase in performance?
https://www.getelevar.com/